So, if you were Paul Scurrah, what would you do? Think big, I say - in no particular order, these come to mind as extreme but possibly necessary measures.
- Make it clear that hard decisions have to be made to save the business - not because it's in danger of collapse, but because you need to act so that it doesn't get to that point.
- Look at suspending BNE-LAX and MEL-LAX. Co-operate with DL to run SYD-LAX daily and share the burden. Unsure on the cargo implications but there will be lots of spare belly space across the industry so this might not be the money spinner it normally is.
- Delay Tokyo no matter what. Co-operate with NH to have codeshare services up and running ASAP on NH metal.
- Suspend Velocity points transfers to KF. It costs money and would bleed cash. Every dollar will be needed.
- Suspend all NZ flying except for 1x daily SYD-CHC/AKL/WLG. Domestic connections for those traveling from other cities.
- Ground the 4 owned 777s and at least 2 A330s immediately, and some unknown number of 737s. Get 777 maintenance started early if possible.
- Cut back TigerAir flying to the absolute lowest possible without ditching the airline and triggering redundancy payouts, unless the latter is cheaper.
- Lobby government and airports for immediate relief in payment of airport fees.
- Start the hard discussions with unions about leave arrangements, with and without pay.
- Immediate double status credit promotion, network wide, through end of schedule, bookings until April 30 (with extensions as required).
- Perhaps investigate flight passes as a way to bring in liquidity.
- Optics count, give up own salary for at least six months, suspend all directors fees. Leaders will have to lead.
Too extreme? Curious to know what the punters here think.