Will you still earn/retain Velocity status beyond 2025?

[SCM]

He basically said they are losing too many people at the top end of the frequent flyer spectrum — people who hit Plat and then shift their spend elsewhere because there's nothing more to aim for.

Losing a domestic road warrior who flies SYD-MEL once a week is probably 10-20x more impactful than losing a person who flies a couple of times per year. So they sacrificed the lower end of the spectrum to make the program more appealing to the top end of the spectrum.

Maybe I am not following, but what changes did they make which would incentivise those people to travel more with VA? If someone is flying SYD - MEL once a week and previously they were only doing the first 6 or 8 trips with VA, what incentive is there now for them to do all their trips to VA? I very much don't get this.

The assumption is the only reason they travel ANY trips with VA at all is because they already hit plat or gold anyway, so clearly they don't need the SCs, so what further incentive is now given?

It was interesting hearing someone say this to me last week — they were on a flight full of really poorly behaved young men and have sworn off flying Jetstar again. The financial savings compared to Virgin were not worth the unpleasantness of the experience.

Yeh, but not really an issue if you don't go on flights to bogan holiday destinations in the first place...

look at QF, far more services are going to the Americas, Asia and NZ than they are to Europe and Africa.

The reason is that they have no hope in hell of competing with anyone flying to Europe, whereas American-based airlines are as cough as Qantas.

I certainly don't disagree with you about wanting to reward those who fly Virgin more, but I find it a little incongruous for them to be disincentivising travel on their partner airlines given their whole international network 'strategy' since post-administration has hinged on said partner airlines. They've spent the last few years hyping up this international network of partner airlines and Jayne herself has been in the media many times spruiking this quasi-international network. I feel there is a bit of disconnect between Virgin and Velocity on this point.

100% agree, couldn't have said it better myself.

 

[levelnine]

Maybe I am not following, but what changes did they make which would incentivise those people to travel more with VA? If someone is flying SYD - MEL once a week and previously they were only doing the first 6 or 8 trips with VA, what incentive is there now for them to do all their trips to VA? I very much don't get this.

The assumption is the only reason they travel ANY trips with VA at all is because they already hit plat or gold anyway, so clearly they don't need the SCs, so what further incentive is now given?

Plat Plus & Forever Gold.

 

[SCM]

Plat Plus & Forever Gold.

Yeh plat plus is fair enough, didn't think of that.