I think I was addressing the suggestion that the survey was wrong to conclude that points earning is only a concern of higher income people. I think that is an inherent truth, and you seem to agree.
I did not intend that as a comment about whether or how people might change their spending as a result of the program change. Also not a comment about how WoW should be targeting. Digging into the memory banks of when I was on australian median income, or perhaps it was average, I don't think I would have particularly chased points from woolworths shopping. as my income has increased so has my spending
mad
so that I now have the "luxury" of being able to hit the promo targets because I was going to spend that much anyway. In general, points or dollars hasn't really made me spend more except to be a bit more loose with the spending control.
For low income people who are struggling to put food on the table, I would expect the new program to be a bonus for doing something they were going to do anyway, while still maintaining their spending controls.
Pleased that my Wow docket last night showed me the remaining spend requirement for my targeted promo. It was a very positive result.
I think, as you mentioned, there are different T&Cs on the various offers.