Getting back on topic (I think) the 20x offer on Apple gift cards ain't new (I believe Woolies offers this at least once a quarter IIRC). What is interesting though is that these cards can be used on more than just iTunes. In particular they can be used at the Apple Store to buy things. Where I could see this being useful are those of us looking to buy a new iPhone in the near future (i.e. when Apple releases them in October), and using said gift cards to offset the cost of the purchase. What is less clear to me, though is how this compares to Qantas shopping, and cashback portals. I reckon a 20x bonus will offer a better bang for the buck than even the most generous portal bonus?
-RooFlyer88