Cool Cat Phil
Established Member
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- May 2, 2013
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Sounds totally understandable to me.
- Market research will be commissioned by the 'geniuses' who came up with the wonderful new rewards scheme.
- They know the new version MkII is still a dud.
- They want to protect their future employment.
- So they push poll (albeit cleverly) and only ask the questions in such a way so the answers do not hang them.
Absolutely logical to have a follow-up question to that asking why?
Equally absolutely career ending for the mgmt if they did so.
One new example for the future MBA courses - dysfunctional behaviour driving corporate decision making.
Don't worry it's already happening! I'm doing Post Grad in Marketing, the Uni I go to has used Woolies marketing failures more than a few times recently as an example of poor marketing execution in tuitorials & lecturers
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