Woolworths reviewing partnership with Qantas Frequent Flyer.

[Mr_Orange]

Apart from the fruit and veg and the deli offers, I have had zip since the initial flurry of offers.

I'm losing patience and may well defect soon.

 

[CMA222]

I got one offer of points, it was a choose points or dollars off. I chose the points and made the required spend. Next week I got a $ off offer, I ignored it and they have ignored me since.

Same here and it has had a positive outcome for me because I decided to explore Aldi's and now I am buying part of my shop from there. The items I have purchased seem equivalent to the WOW or Coles or brand name product and they are definitely cheaper for those items. I will take up any points offers (if reasonable) from WOW but the Aldi products I have changed to are now lost sales opportunities for WOW.

 

[moa999]

Just got a cardboard mailer with rewards booster for 6 wks (have hardly got anything via email recently)

Spend $75 get $10 in wk 1/2, then Spend $75 get $15 in wk 3 if also qualified 1/2.

Then repeated in 4-6.

Way above my monthly spends so into the bin, and continue with my Coles offers

 

[Cool Cat Phil]

Same here and it has had a positive outcome for me because I decided to explore Aldi's and now I am buying part of my shop from there. The items I have purchased seem equivalent to the WOW or Coles or brand name product and the are definitely cheaper for those items. I will take up any points offers (if reasonable) from WOW but the Aldi products I have changed to are now lost sales opportunities for WOW.

I have absolutely no doubt your not the only one

The following articles and the tracking of market share by Roy Morgan is strong evidence that Coles and In particular ALDI have dislodged many former "rusted on" Woolies Customers.

http://www.fool.com.au/2016/04/15/aldi-is-stealing-market-share-from-woolworths-limited/

http://www.ibisworld.com.au/industry/default.aspx?indid=1834

https://insidefmcg.com.au/2016/05/31/aldi-growth-hurting-woolworths/

 

[BD1959]

I've remained loyal to Woollies regardless of the whole QFF fiasco primarily for two reasons:

1. The petrol discount on spends over $30 (I can't be bothered with the paper discounts Coles provides

2. I prefer the general ambiance of a good Woollies over Coles (don't and never will consider Aldi, Lidl - if they come - etc etc)

However even my rusted-on loyalty is coming loose at the edges while they refurbish my local store. Popped in last weekend for 5 items: the two they had in stock were in completely different locations - took me five passes along the end of the aisles to find one and eventually had to ask about the other (the aisle signs were out-of-date and useless) and the other three items I wanted they were out of.

The store itself looks like its a pop-up Aldi in a warehouse - so much for "ambience"!

If I was in charge of Woollies Loyalty I'd be using the Rewards card to track who was visiting this travesty of a store during these disruptions and emailing each and every one of those customers with all sorts of incentives to continue to keep my customers onside .... crickets ....

It isn't rocket science!

Regards,

BD

 

[UP4014]

I've remained loyal to Woollies regardless of the whole QFF fiasco primarily for two reasons:

1. The petrol discount on spends over $30 (I can't be bothered with the paper discounts Coles provides

2. I prefer the general ambiance of a good Woollies over Coles (don't and never will consider Aldi, Lidl - if they come - etc etc)

However even my rusted-on loyalty is coming loose at the edges while they refurbish my local store. Popped in last weekend for 5 items: the two they had in stock were in completely different locations - took me five passes along the end of the aisles to find one and eventually had to ask about the other (the aisle signs were out-of-date and useless) and the other three items I wanted they were out of.

The store itself looks like its a pop-up Aldi in a warehouse - so much for "ambience"!

If I was in charge of Woollies Loyalty I'd be using the Rewards card to track who was visiting this travesty of a store during these disruptions and emailing each and every one of those customers with all sorts of incentives to continue to keep my customers onside .... crickets ....

It isn't rocket science!



Regards,

BD

But the arrogance of Woollies (and Coles) deciding what brand I want based on how much profit they will make. Some may not have noticed the good quality smaller brands being replaced and reducing choice to the consumer.

 

[Cool Cat Phil]

I've remained loyal to Woollies regardless of the whole QFF fiasco primarily for two reasons:

1. The petrol discount on spends over $30 (I can't be bothered with the paper discounts Coles provides

2. I prefer the general ambiance of a good Woollies over Coles (don't and never will consider Aldi, Lidl - if they come - etc etc)

However even my rusted-on loyalty is coming loose at the edges while they refurbish my local store. Popped in last weekend for 5 items: the two they had in stock were in completely different locations - took me five passes along the end of the aisles to find one and eventually had to ask about the other (the aisle signs were out-of-date and useless) and the other three items I wanted they were out of.

The store itself looks like its a pop-up Aldi in a warehouse - so much for "ambience"!

If I was in charge of Woollies Loyalty I'd be using the Rewards card to track who was visiting this travesty of a store during these disruptions and emailing each and every one of those customers with all sorts of incentives to continue to keep my customers onside .... crickets ....

It isn't rocket science!

Regards,

BD

Interesting observations!

As someone who studies Marketing on a post-graduate level, I enjoy reading constructive comments and observations from consumers with good reasoning behind the responses.

As a side note, you might be surprised as to the ambience and layout involved in some of the Pilot test stores ALDI is currently trialling.

Its quite a different approach to the conventional discount supermarket layout.
I wouldn't put it as " Posh" but more or less creating a " market-like" experience.

The pictures in the article help to showcase the new design:

Aldi fresh fruit and vegetables, meat and dairy range in trial stores

 

[lovetravellingoz]

I

As a side note, you might be surprised as to the ambience and layout involved in some of the Pilot test stores ALDI is currently trialling.

Its quite a different approach to the conventional discount supermarket layout.
I wouldn't put it as " Posh" but more or less creating a " market-like" experience.

The pictures in the article help to showcase the new design:

Aldi fresh fruit and vegetables, meat and dairy range in trial stores

But are they forgetting what their competive advantage and niche is? Adding these bells and whistles adds cost, and low overheads is their advantage. Amonst various tactics they cleverly disguised all their Homebands, which is the majority of their offerings, by giving them individual brands per product rather than having the one universal name.


Reminds me of Virgin. Entered as a Low Cost Carrier but are now Qantas 2 in virtually every way.

 

[BD1959]

Interesting observations!

As someone who studies Marketing on a post-graduate level, I enjoy reading constructive comments and observations from consumers with good reasoning behind the responses.

As a side note, you might be surprised as to the ambience and layout involved in some of the Pilot test stores ALDI is currently trialling.

Its quite a different approach to the conventional discount supermarket layout.

I admit that my base dislike for Aldi stems from my experiences in the UK - and I admit that my (biased) observations of Australian supermarket chains are tainted with rose-coloured nostalgia for the Sainsbury/Waitrose experiences of the mid-90s.

Aldi may well be changing. I'd be interested to understand how they are proposing to entice me into their stores because the shoe-box size and hidden locations of their current offerings (at least in my locale) coupled with the "teaser" Ads which tell me that ordinary Australians are surprised at store contents (and sod-all else) ahave had a zero impact on me to date.

Regards,

BD

 

[Cool Cat Phil]

I admit that my base dislike for Aldi stems from my experiences in the UK - and I admit that my (biased) observations of Australian supermarket chains are tainted with rose-coloured nostalgia for the Sainsbury/Waitrose experiences of the mid-90s.

Aldi may well be changing. I'd be interested to understand how they are proposing to entice me into their stores because the shoe-box size and hidden locations of their current offerings (at least in my locale) coupled with the "teaser" Ads which tell me that ordinary Australians are surprised at store contents (and sod-all else) ahave had a zero impact on me to date.

Regards,

BD

You mentioned Waitrose & Sainsbury's..... Without going completely off-topic, those are two supermarkets chains that I'm sure many affluent consumers would love to see here in Australia.

Woolworths ( South Africa) who now own David Jones are reportedly exploring options to start-up a supermarket chain like Waitrose/Marks & Spencer.

http://m.smh.com.au/business/retail...olutionise-food-shopping-20160211-gmrx3u.html

looks promising

 

[prozac]

Wait until you get the NL based Albert Heine boutique style supermarkets stores. Footprint smaller than Aldi.

 

[Mr_Orange]

You mentioned Waitrose & Sainsbury's..... Without going completely off-topic, those are two supermarkets chains that I'm sure many affluent consumers would love to see here in Australia.

Sainsbury and Waitrose are in different categories. Sainsbury competes with Tesco, whereas Waitrose is an M&S Food competitor.

 

[Cool Cat Phil]

Sainsbury and Waitrose are in different categories. Sainsbury competes with Tesco, whereas Waitrose is an M&S Food competitor.

Im well aware of that.

Ive worked for both Sainsbury's and Mark's and Spencer and I know both businesses well.
Whilst in some geographical areas they compete for similar demographics, they have quite a different product offering.

 

[prozac]

Im well aware of that.

Ive worked for both Sainsbury's and Mark's and Spencer and I know both businesses well.
Whilst in some geographical areas they compete for similar demographics, they have quite a different product offering.

... :shock:

 

[codash1099]

Wait until you get the NL based Albert Heine boutique style supermarkets stores. Footprint smaller than Aldi.

I'd be happy to see them here.

 

[moa999]

Sainsbury and Waitrose are in different categories. Sainsbury competes with Tesco, whereas Waitrose is an M&S Food competitor.

And what do you think one of the influences on Woolworths Thomas Dux chain, along with Wholefoods

Not that Dux has been that successful, with at least half its stores closing in the last couple of years

 

[mannej]

I've remained loyal to Woollies regardless of the whole QFF fiasco primarily for two reasons:

1. The petrol discount on spends over $30 (I can't be bothered with the paper discounts Coles provides

2. I prefer the general ambiance of a good Woollies over Coles (don't and never will consider Aldi, Lidl - if they come - etc etc)

However even my rusted-on loyalty is coming loose at the edges while they refurbish my local store. Popped in last weekend for 5 items: the two they had in stock were in completely different locations - took me five passes along the end of the aisles to find one and eventually had to ask about the other (the aisle signs were out-of-date and useless) and the other three items I wanted they were out of.

The store itself looks like its a pop-up Aldi in a warehouse - so much for "ambience"!

If I was in charge of Woollies Loyalty I'd be using the Rewards card to track who was visiting this travesty of a store during these disruptions and emailing each and every one of those customers with all sorts of incentives to continue to keep my customers onside .... crickets ....

It isn't rocket science!

Regards,

BD

RAC members in WA just have to show their RAC card at Coles express to get 4cpl of the price of fuel. Pretty handy benefit to have!

 

[JessicaTam]

[mod hat]
Ahem.

Woolworths discussion anyone?
[/mod hat]

 

[wandering_fred]

Sometimes real world examples are needed to show how "useless" some Woolworths Rewards offers actually are...

I know some people who would be happy if they had ANY Australia-wide grocery store within a 100km...

Happy wandering

Fred

 

[Ambo]

I was reading a news article on the fact that WOW sales and growth was on the decline while Aldi and Coles growth was on the up.

I'm no expert here but the first thing I thought was that their loyalty program is so bad that people would either prefer to pay a bit more to earn more decent rewards via coles flybuys or just have cheaper prices full stop at Aldi.

Forget the fact that WOW in essence stopped the QANTAS points, the fact WOW chops and changes what products earn rewards and at how much $WOW you get is not a very rewarding experience. They would most likely be doing a little better if they had continued with $WOW1 per $ spent over x amount but no, not only did the screw up QANTAS points, they also screwed up their whole rewards program.

Perfect example of shooting themselves in the foot.