You know... I've been thinking...
How much money do they pay for celebrities to endorse their products? How effective is it? I have no idea if she did or she didn't but i do appreciate seeing someone like Anna Kournikova and the like saying that she uses Amex etc. but it doesn't make me want to pull my Amex out for everyday purchases, hell, truth be told, i probably don't even remember after i have changed the channel. However... when a promotion that comes along like this, it makes me want to use my card, and it is probably a bit cheaper and more likely to strike at the heart which is where it is needed. Lets face it, if we weren't greedy, we wouldn't be here. What is this site all about? Its maximizing ROI for points. QF, SQ, DJ, TG etc. it doesn't matter who, its all about getting smart and working out the best way to get more than what we paid for.
Having said that, i am certainly using my card more for little purchases and therefore putting more money through and therefore making Amex more happier through bigger turnover, more pull with new merchants etc.
And what, do you seriously think that a multi-billion dollar company like Amex doesn't know about greed and the human way? I run a business with a 6 figure turnover i.e. miniscule compared to Amex, and i know about human ways and greed. What, do you think that when you get up in pecking order of Amex you forget that stuff...
Im not picking on anyone in particular but get a grip - these people get paid a bucketload to think like us. You dont think that they have thought of all the angles?