My tip on the big announcement is the merger of Jet Star and Qantas; Virgin has proved the hybrid model works, and with recent financial performance, they would need to adapt to something very similar, but I would say the established idenity of Qantas will stay, and the Jet Star influence will deliver a 3 cabin class service on Domestic; J, Y+ and Y; and up to five class service on International; F, J, Y+, Y, Y-.
The key is pure economics. Having both Qantas and Jet Star compete for the same business with double the operating expenses really hurts the pocket. They have the all the economic data about the profit maximisation efficiency point, based on supply of flights and demand for them across the whole business. It makes economical sense to cut the number of flights offered by both carriers where they compete for bums on seats.
My view on the cabin classes looks something like this:
- For Domestic - J, Y+ and Y. Qantas full service will be Y+ with Y being Jet Star style service.
- For International - F, J, Y+, Y, Y-. Qantas full service from Y and up. Y- is jet star style service.
There is more flexibility in this model as it allows easy changes to supply based on demand for a particular class, where a flight may sell out for Y- then the cost will be efficient.
This will allow the Qantas group to compete domestically with Virgin at more time slots, and internationally against the full service carriers and the low cost carriers, while reducing the number of empty and utilising aircraft more efficiently. It would also allow Qantas to retire some of the Boeingsaurus's without having to purchase new aircraft, just a refit and respray where appropriate.
The biggest issue with this proposition will be the redundancy of staff who will no longer be needed; sure it will mostly be back of house staff, front line staff will take a hit too.
You will probably see a lot more of the Jet Star metal international short haul, with a focus on Y+, Y and Y-. The for ILH the traditional Qantas jet but with the 5 class separator.
And to top it off with something that will cheese off the frequent flyers and point hoarders, 20% increase in points needed for a reward flight, point burning will be first in first out, and it will become easier to have points expire - probably points earned from non-flying activities will only have a shelf life of a year unless you fly in that year where you must redeem a minimum of 10,000 points (or your full balance if less). For companies who are members of Acquire, they will have the options that when there employees travel the flyer wont earn points (or will only receive the tier bonus) - this would suck because companies will then mandate that you have to fly qantas and only qantas.