Thanks for all the replies on the bonus when you have an existing Amex account. Sounds positive, I guess if I don't get it I can always cancel the card and get a pro-rata refund.
No use for the unlimited priority pass (have this on Citi Prestige) but Virgin lounge access is useful. Reserve card fee I get credited back at the moment, but this along with $200 travel credit, Accor plus (if it hangs around beyond 2016) makes it pretty reasonable for me.
It looks like the Amex lounge in Sydney is only for "cardmembers" so supplementaries would be ok, and their kids. Would it be reasonable to assume the reserve free access of 2 visits per year would still be valid then? As I was able to use this when travelling with my sister recently.
Does anyone know what the discount on annual fee has been like recently?
1. Be careful with the Virgin lounge access. This is on domestic flights only and I had a friend who booked on VA to go to LA, only to realise that he didn't have lounge access
2. If you keep the reserve card, then you should still get 2 visits to the lounge with it. Apart from there being no annual fee, the complementary reserve card is a fully functioning card, just like the standalone version.
3. I've tried fighting for the annual fee discount but this wasn't something that they would ever negotiate, at least in my experience. Instead, they always offer bonus points as an incentive, so it does ease the pain a bit. In terms of bonus points offered, I have been receiving this annually (I call up each year and tell them honestly that I'm reviewing the value of the card as there are other sign up bonuses) and they usually offer anything from 20k to 80k. I think it depends on your spend, along with what the current promo offers are like (e.g. they can't say 20k is much when they are offering 120k to new cardholders).
In terms of value, I do get a lot out of the card, even without counting the promos. In fact, I value the card cost as being:
$1200 Annual fee
Less $200 travel credit (I would've spent this money so this is a no brainer)
Less $400 for the value of the Amex reserve flight ticket (I sell this to my workmates @ cost of the reserve card, $395)
So essentially, I'm paying $600 for the card after 'cash or equivalent rebates'.
I obviously save a lot more than overall through free nights from FHR, Accor free night, Shopsmall etc. but given that these aren't really 'cash' and there is no guarantee that I would have spent the money, I don't include this in the base value calculation. These are more incremental 'benefits'.