RichardMEL
Enthusiast
- Joined
- Mar 28, 2014
- Posts
- 10,076
- Qantas
- Platinum 1
I'm going to keep it simple here. We all have wish lists of various pet peeves or desires or things that would make our travels better - yes to all of those of course, but realistically I think there are two core things QF SHOULD do/invest heavily in, and the rest will (or should) follow in one way or another.
1. As noted above - Treat the staff well and with respect. A happy worker is a better worker, and this flows on to how THEY then provide service to the customers and to each other, and actually be motivated to do better things - such as innovate.
2. Invest in the technology. This goes without saying as a no brainer of course but so much follows to make our lives better and reduce issues and complaints - and that follows through to your customer perception. So I mean all the things - a website that functions the way most other comparable ones do an as expected - yeah, sort out the damn ticketing issues, work to allow booking of all partners and changes to those bookings online. Fix up the credits systems (we all know that saga), get the bag tracking working (yes we know, happening soon)... booking management online that actually works. Give the call takers tools (and training) to resolve issues (which would, in theory, be much reduced if the web stuff is all working properly). I mean QF have pushed everyone to go self service as much as possible and removed many service positions at airports and so on, but the much promised improvements in the app and other related technologies just aren't really there yet.
Now sure, these two things won't rearrange lounges, improve catering and so on, but I definitely think they would go a long way towards it - and if QF weren't kicking so many own goals through bad technology and worse customer service related to issues they caused (such as ticketing issues from bungled changes etc) they'd go a long way to improving the overall experience. I'd also believe that savings from NOT having so many issues and actually REALLY enabling customers to do the things they want without so much pain and by themselves would then enable the upgrades to lounges, food, etc.
So yeah, create an environment that motivate and incentivise staff and resolve technology issues of various kinds and I reckon those would combine to really improve the experience for more.
1. As noted above - Treat the staff well and with respect. A happy worker is a better worker, and this flows on to how THEY then provide service to the customers and to each other, and actually be motivated to do better things - such as innovate.
2. Invest in the technology. This goes without saying as a no brainer of course but so much follows to make our lives better and reduce issues and complaints - and that follows through to your customer perception. So I mean all the things - a website that functions the way most other comparable ones do an as expected - yeah, sort out the damn ticketing issues, work to allow booking of all partners and changes to those bookings online. Fix up the credits systems (we all know that saga), get the bag tracking working (yes we know, happening soon)... booking management online that actually works. Give the call takers tools (and training) to resolve issues (which would, in theory, be much reduced if the web stuff is all working properly). I mean QF have pushed everyone to go self service as much as possible and removed many service positions at airports and so on, but the much promised improvements in the app and other related technologies just aren't really there yet.
Now sure, these two things won't rearrange lounges, improve catering and so on, but I definitely think they would go a long way towards it - and if QF weren't kicking so many own goals through bad technology and worse customer service related to issues they caused (such as ticketing issues from bungled changes etc) they'd go a long way to improving the overall experience. I'd also believe that savings from NOT having so many issues and actually REALLY enabling customers to do the things they want without so much pain and by themselves would then enable the upgrades to lounges, food, etc.
So yeah, create an environment that motivate and incentivise staff and resolve technology issues of various kinds and I reckon those would combine to really improve the experience for more.