OK well I've read all this with interest and some dismay. I have 2 main comments to make - one on MH/QR and the other on my personal feelings. I'll put myself last
1. MH/QR. Here's a thought, which may be way off base, but remember that currently(and since MH joined OW) the earnings and stuff were already skewed and not "standard"(not that that means anything these days!
)... and QR was not great. I wonder how much of this is QFF or things like QF/EK being "against" QR(per se), or rather trying to divert people to their metal(why not just give SC's on EK flights where no QF codeshare exists then?) but more a function of the agreements that QR and MH make with QF for earnings. Now, all of this has a cost. We fly on MH but credit to QF, then there's an agreement between the two for a payment for this. Just like if I use a MH lounge with my QF status, they will charge that back to QF (which is the main reason to swipe your card), just as if a MH elite uses a QF lounge, they will charge back to MH. I wonder if this is partially a function of the agreements brokered between those carriers and QF as much as QF "EMF&S" enhancements? I don't know, but I wonder.
2. How I feel (so feel free to ignore, cuz yeah nobody cares
) - Overall pretty disappointed. Yes, some plusses like AY to/in europe being a bit better and stuff, and some intra-USA, but really all this is hardly simpler. I absolutely agree needing to worry about booking classes and the rest... most pax don't know or give a cough what their booking class is... and why should they? Sure, we EF subscribing AFF member types care and get it, but most people... it's so complex I think most people either don't care or just throw their arms up about it. I think QFF counts on a lot of that. I bet 87% of QFF members won't even read the stuff and another 10% will think it prob has little effect on them. Sure, most of us have various vested interests in certain aspects that may affect us (eg: I was seriously thinking of doing ADL-DOH on the 350... but I mAAy reconsider or see if there is a better BArgain out there to credit to). Problem is, as someone above pointed out, most programs are doing this sort of thing.. and it makes sense from their point of view but is customer unfriendly(and confusing as this thread alone shows).
As a LTG I'm even more being encouraged to look elsewhere - be it to OW or maybe Star or maybe the "VA alliance" - I don't know, but there's not a lot to keep me with QF (as a P1) with all these changes. Of course as aluded to above, the grass may look greener, but may be brown or turn brown quickly elsewhere.. that's the gamble or the risk, but given no LTP or other goal to look to reach with QFF and these more changes, it's definitely pushing me away as a customer specially given the appAAling nature of certain other programs with reward structures, mileage buy promotions and other partiers (eg: EY) that may be very nice to redeem on. So QF I suspect you may lose some custom - not so much from me as I'm a nobody, but probably the sum of more loyal and higher spending customers may actually make a blip on the radar, though I suspect not.
time will tell.
bottom line is that it's just gotten way more complex and a bit crazy. the original point of alliances was to make it all seamless and no matter what partner you were on it should seem like your "home" carrier in all respects.. well I don't think ANY of them really do it that way anymore - but some are better than others.