Re: [Confirmed] QF removing [cheap] ASAs [from web booking engine Jun 26] was 10Apri
I assume it's easy for QF to datamatch everyone who has booked an MASA in the past year and tally up all the spend to get the perceived/total customer value for those people - however the flow on effect of those people being decision makers in businesses that spend in the $100k's, or, recommend QF to colleagues, etc - the unknown component - it strikes me as the datamatched component as only being the tip of the iceberg. Cause once influential people jump ship they tend to take others with them, and it'll be hard to get them back. I hope whoever did their sums did them well.
I assume it's easy for QF to datamatch everyone who has booked an MASA in the past year and tally up all the spend to get the perceived/total customer value for those people - however the flow on effect of those people being decision makers in businesses that spend in the $100k's, or, recommend QF to colleagues, etc - the unknown component - it strikes me as the datamatched component as only being the tip of the iceberg. Cause once influential people jump ship they tend to take others with them, and it'll be hard to get them back. I hope whoever did their sums did them well.