There have been reports of many different targeted offers given out this week by Woolworths rewards and I thought I would attempt to collate them and analyse them based on the posts in various threads. Thank you to all the members who have shared the details of their offers with us.
There are two main categories of offers this week.
The first type of offer is an instant saving offer. The target amount must be spent in the one transaction and the reward is given instantly at the end of the transaction. The percentage return is fairly easy to calculate on this type of offer. I've only found 3 variations of this offer but I am guessing that there are lots more out there.
$5 off $50 10% return
$10 off $70 14% return
$15 off $135 11% return
The second type of offer is a choice between Woolworths dollars or QFF points. The QFF points are calculated on a $10 Woolworths dollars to 870 QFF points basis. The target amount can be spent in multiple transactions across the week. The percentage returns are tricky to work out on these offers for several reasons. I have based the percentage return on the Woolworths dollars amount. QFF points have various values depending on usage.
Woolworths dollars can't be used until the following transaction after they are earned. I have added the Woolworths dollars amount to the target amount as a result, in order to work out the effective percentage return. This is further complicated by the fact that Woolworths dollars can only be redeemed in multiples of $10. It is possible some members will end up with $5 Woolworths dollars which they won't be able to redeem until much later(if you decide on the $WWD option instead of the QFF points option). The percentages for this reason are guides only. They indicate the general trend of the offers and how much Woolworths is giving back in their revamped version of their new rewards program. I have rounded the percentages to the nearest whole amount.
$10 WWD or 870 points for $60 spend 14% return
$10 WWD or 870 points for $70 spend 13% return
$15 WWD or 1305 points for $80 spend 16% return
$15 WWD or 1305 points for $85 spend 15% return
$15 WWD or 1305 points for $95 spend 14% return
$15 WWD or 1305 points for $100 spend 13% return
$20 WWD or 1740 points for $110 spend 15% return
$20 WWD or 1740 points for $125 spend 14% return
$25 WWD or 2175 points for $135 spend 16% return
$25 WWD or 2175 points for $160 spend 14% return
$30 WWD or 2610 points for $175 spend 15% return
$30 WWD or 2610 points for $185 spend 14% return
$35 WWD or 3045 points for $215 spend 14% return
$35 WWD or 3045 points for $230 spend 13% return
$45 WWD or 3915 points for $285 spend 14% return
$55 WWD or 4785 points for $340 spend 14% return
This appears to trend towards a 15% return and it appears to be consistent regardless of amount spent. This system is actually fairer than the previous EDR system and much fairer than the current flybuys system. Flybuys usually set a reward such as 1000 points and send offers to members with targets ranging from $50 to several hundred dollars. The people who spent the least got the higher percentage return offers and the members that spent the most didn't feel like they were being rewarded for spending more. 15% is a reasonable rate of return for offers on a regular basis. There have been offers when the return has been higher but these are usually few and far between. Remember the old offers from EDR offered something like 500 points for either $50 or $80 or 750 points for $80 or $120 depending on your spending rate. You can see that the current offers have improved the amount of points you are offered for your targeted offers.
Of course, you probably won't get offers every week so the overall return from the new program will be less than 15% but more than the 1% return rate that Woolworths claimed their orange ticket items would return.
Good luck getting more offers and keep sharing them here so we can figure out the best way to get the maximum return from the new program.
