I wonder what the input cost difference is in running a DT compared to a Hilton? Or even if there is any in real terms? The reason I wonder is because we've seen a bit of activity over the last couple of years DT wise in australia and thinking specifically of the DT Flinders, they are now, and have been for a while, largely charging what HSW and HotP used to charge 2-3 years ago.
I shouldn't read too much into the HSW disappearing I suppose, but the thought does occur ... is Hilton Australia, or at least the management bodies running the actual show on the ground, leaning more towards a future with DT's replacing, largely, the current hiltons as the 'presence' in Australia? Perhaps there is more margin to be made running a DT than a hilton in this particular market?
Across SE Asia and China there is a definite line between the DT brand and Hilton, and further up the tree, through Conrad and WA, though I've generally found the DT properties in Asia to be excellent, there is most surely an extra 'polish' to the Hiltons there. In Australia, being a bit generalist, I've been underwhelmed by the Hilton branded properties and in my eyes they seem to ... generally ... have provided a similar experience as a guest to the DT's of Asia.
HSYD has been charging, at rack rate in any event, at a level not unlike a Conrad in other parts of the world. HSW too went through a period where their per night rate essentially doubled, for ad-hoc bookings, within about an 18 month period ... I understand how these things work, this is not a whinge, but my mind is wandering into areas of market segmentation and demand and whatnot ... perhaps our market, as a general high level thought, is more conducive to DT pricing and services? High 100's to low-mid 200's / night rather than 300-500+/night for base level rooms???
. (Also a GHA member though).
