Ansett
Established Member
- Joined
- Jul 13, 2011
- Posts
- 4,065
- Qantas
- Platinum 1
- Virgin
- Red
- Oneworld
- Emerald
Sorry to hijack your post but my BS-O-Meter is off the charts reading this.
I honestly tried to be pro-QF but seeing the reply you got shows serious lack of thought for your genuine concern.
Here is how I interpret the response:
I can assure you that we continue to monitor Qantas Frequent Flyer feedback across both social channels as well as via our own research.
Translation: QFF pays around $10k/month to a social media monitoring company that sends qantas daily/weekly/monthly reports on how people talk about their brand thru major social hubs that QF is interested in: twitter, facebook, AFF and so on. Individual posts are only read by an employee of QFF if someone in the office see's the post and decides to share it around (usually for the lulz) or if RedRoo/similar is monitoring a thread. QF do monitor - but they certainly don't read everything and most certainly have trouble taking any action above and beyond this. Feedback received through QFF is categorized and sent to a team with little power within the organisation. One of three things then transpires. (1) It's used as a statistic for the Monday morning meeting (Complaints about lounges are down 2% this week - hurray!). (2) Service recovery offered to customer, even though this costs more long term than fixing the problem would be in the first place. (3) Feedback makes it to someone who gives a **** about their job and they take action, battle through hurdles, push and shove and make things right. These are the employees who make the company great.
We do take it seriously and we do appreciate the impacts of recent changes.
Translation: They take "it" (ie: their own business) seriously and the people paying them 80% of their revenues. The banks.
The challenges that Qantas is facing are unprecedented and certainly this has meant we have had to take some tough decisions, however, we are also investing where it matters most to our customers.
Translation: Qantas is hurting because of a splinter in it's foot. Unfortunately this means cutting off the entire leg, because that's how you fix the problem. Nobody wanted to take action and fast track revenue creation strategies, nobody wanted to implement fast easy wins that would put dollars straight to the bottom line with almost zero effort AND without negatively impacting frequent flyers in any way. We're employees and we're listening to the boss. He wants cuts and we're making them. Our customer say they want to earn more points - so we're launching new marketing campaigns to win points and adding new points earning partners - because you have told us you want that and it matters the most to you.
I hope that you can see evidence of this when you travel, through our service experience on-board and in our lounges, as well as through the support that you receive from the Platinum One team.
Translation: Try to remember your good experiences of QF when you next travel so your head is filled with positive memories. Forget everything else. But don't forget about the Platinum One team, because that's the biggest benefit of your new P1 status - A phone number.
Thank you for your continued support.
Translation: **** you.
When I received this I shook my head in disbelief and it tells me NOPE QF aren't listening and are getting better at sending corporate bull **** response but with a couple of personal things thrown in for good measure.
Qantas is LOST