Totally agree dajop - but would be nice to unbundle all the add-ons so everyone can see and choose what they want, I don't know of any other businesses that deny the customer handing over extra $$$/revenue to the service provider.
Let's call a spade a spade though, it's all about the FF points/SCs. Everything else in the "plus" bundle can be unbundled, indeed that is the basis of the Jetstar model. Looking at the 3K plus specifically- you can buy flexibility (by paying a change fee), a meal (buy on board), priority boarding and standard seat selection. The only thing in the bundle you can't buy on it's own is FF points, but I guess the reason for that is to hide the true cost of FF points.