I think we are violently agreeing with each other that an SMS is desired, and violently disagreeing with each other that it should be required.
Qantas emails? I barely glance at them sometimes, as they are borderline SPAM. Might read through them 10% of the time.
Qantas SMS? (Actually any SMS) I always read.
For those that choose to live in a mobile-free world (or deign not to provide the number to Qantas) - you're on your own.
Interesting line of demarcation IMHO.
You admit you barely read all the QF emails (and yes, between the QF hotels and epiqure and sale emails there's a lot that come through, though one can opt out of most of that if one wishes) so you're saying that for you, an email notifying you that your posts would expire may probably get lost in the forrest of QF emails and not be read, but would read a text.. well that's fine for you, but say someone doesn't have/give a mobile number but gets emails.. you say they're on their own, but if QF send a notice in email that they read... then they're notified.
It seems to me that we disagree to the point of *what( is required.. and that seems subjective. I argue that all QF is required to do is notify the member in a reasonable way. They choose email. Is it QF's fault if a member does not read said email for whatever reason? Now sure, one's points expiriing is a little more important than a "double points on hotels worldwide" or "go visit tassie because it's great" email - obviously... but it's also your choice as to what you read or not isn't it?
I would think a reasonable "solution" for QF might be:
- if user has "QF news / program updates"(I forget the setting in the profile for email preferences, but it's something like this) set to receive, then email them.
- if user does not, or has not provided an email address then send a text to nominated mobile number
- if there is no email contact or mobile number then send a letter to postal address
Would that seem reasonable?
Again, let's remember here that QF only has to satisfy it's own T&C of the program to be complying (in the eyes of bods like fair trading)... if one's notifications are set to receive email then sending a notification in email surely is not unreasonable.
If the member reads that notification or discards it as junk is surely not QF's problem / fault is it?