An update to this from last month:
I flew SYD-xMEL-LHR. By the time I got to the MEL F check-in, it was about 7.15-7.20pm. The main lights were off when I walked to the front entrance but one of the staff saw me and came to the door. I told them where I was going and she asked "are you Dr Kangol?", kinda expecting me, ha. She brought me inside and I asked about further forward aisle seats for Mum (I got her in row 54 or 55) - there was nothing available. The lady then asked if I could have my spa treatment earlier (originally booked for 9.30 or so) because one of the spa attendants was unwell and they were one staff member down, meaning some people would miss out (surely not F pax?!). That was fine and I made my way to the F lounge, told the staff member there about my Mum arriving at about 8pm and went and had my treatment. They also booked a private room for me which was great. Check-in opens at 7.30pm for QF9, FWIW.
Went back to one of the private rooms after my treatment and was reading emails, when the lounge attendant brought my Mum in! She was going to ring me when she was close to the entrance, but apparently the attendant saw her, came out and asked "are you Dr Kangol's Mum?" and whisked her inside. What service!
The F&B service inside the private room was very attentive, despite being at the opposite end of the lounge.
Onboard, everything was great as expected. Had VC LGD on all 4 legs and I must say, that is now my favourite vintage champagne. Wanted to try the Pol Roger but I cannot complain. Had some of the best steaks I've ever had in my life on both legs to LHR!
I was very happy and that's all I can say.
I asked the FAs prior to descent if Mum and I could disembark together, making it clear that I did not want to push in front of anyone and if I had to wait, then I was more than happy to do so. This was on both MEL-DXB and DXB-LHR legs. Both times, when the seatbelt sign was off and before I got my bags from the overhead, the FA had brought Mum into F very promptly so we could disembark together! Well done QF.
Getting into DXB was fine, for those who may not have known about this (I certainly didn't because I didn't do my homework and wasn't so observant), the spa is located outside of the F lounge. So if you want a treatment, book before going into the F lounge. The massage was excellent. They had the "frog chairs" - I don't know what the proper name is but it was definitely one of the best airport massages I've had, possibly even better than TG F in BKK!
On the way home, at LHR F check-in I asked about a spa treatment and the F host rang the No. 1 Traveller spa to book a treatment for me. It wasn't bad, but wasn't amazing either. Still a good service. It is one level up from the T3 BA Galleries F lounge and the lift/stairs is just next to the entrance for the BA lounge. Keep in mind that it is also a paid and PP lounge, so there was a bit of a wait at the entrance (infrequent travellers enquiring about the offering and price, etc). The attendant at the counter asked for the payment and I showed her my F BP, so maybe their system can't tell if you are entitled to a complimentary treatment or not.
LHR-DXB had at least 5 seats empty (1A and the 4x F seats, didn't bother to go over to the K side)! But all others were full. No beef offered as a main on both QF10 legs. The shoe shine service at DXB was awesome, too. I was disappointed with the wine list however they did have St Hallett Old Block Shiraz 2006 on QF10 - both legs! It was great on LHR-DXB but for some reason tasted off on the DXB-MEL leg. Might have been the storage, I dunno.
The LAGs check at DXB prior to QF10 wasn't that thorough, they asked if I had any liquids, I showed them my clear bag and some of the previous amenity kits and they didn't look any further.
All in all, the experience was great! Cannot fault QF and I will definitely do it again. I have two QF12 F bookings next year to look forward to
Well done QF!!
Btw on the way home, I booked Mum on BA F, A380 and she said that QF F (she did it SYD-HKG last year) is a whole lot better than BA! Also commented that the CCR wasn't as good as the SYD/MEL F lounges (no surprise there, given all reports).