Does anyone really expect an airline with 5 different fleet types to have 5 identical J seats? Is there any airline in the world that actually does that?
I recognise the consistency is all over the place at the moment but i think the solutions on the hard product are documented and being implemented.
1. The 777 Fleet J product will stay as is but is being given some makeovers (as already shown)
2. The A330 new J product is now on 2/4 birds owned VA and this will soon be 4/6. The article in the Australian says clearly "
pre-existing Emirates configuration but will eventually be converted to the new product" although no date is given so we are right to be reasonably skeptical about how long this might take.
3. The 737 has a standard J seat on all new deliveries and the "rogue" 737-700s are leaving the fleet as new deliveries arrive.
4. The EJets have a new J seat and configuration announced and it is being implemented -.
5. The ATR's have no J.
Now, how many different types of J seats does QF have at the moment? How long have they had rogue 737s flying around without a proper business class (it seems people want to seemingly forget that and imagine that VA has a monopoly on inconsistency)?
I'm not here to defend everything VA does. I think their IFE decisions have been awful (seriously, they got rid of LTA in the pointy end even where it's installed up the back? They got rid of in seat audio channels? They were too cheap to get drop down bloody TV's? ... The wifi promised would have been great compliment to any of those and they wouldn't have broken the bank).
But the big picture though is that VA are in a process of transformation that takes time.
They're making stuff ups along the way and we're right to criticise them but let's also balance that out with some realism here. They are balancing a bunch of factors: take the A330 J class as obvious example -should they have waited another year or two to introduce the service now the new cabin product is ready or were they right to get into the market and then redo the cabins now the new product is out? I would argue the "consistency problem" is the lesser evil there.
Anyhow... I'm unlike some around here i'm broadly of the view that the changes are getting better, product is improving, and things are getting better.