I was just trying to work out just how much you could increase the costs of running the lounge making use of ATA. Lets say you access the lounge twice a week and per visit you consume two beers, a couple of sandwiches and some snacks, and a glass of OJ or soft drink. Really, what are the material costs per visit? Something like $1.50 per beer (assuming you drink a premium product), maybe 10c for the OJ or softdrink and maybe $1 for all snacks and foodstuffs? So per visit, the additional operating costs might be $4.10. Lets say I'm way off and it's more like $7.00 per visit (and it isn't, but lets pretend). Now you could sub out the beers for coffees (one for before 5 o'clock, the other for 5 o'clock or after
) and that would make it significantly cheaper still, coffee being about 50c of inputs at most. So for those two visits for one person per week, VA are out $14.00. For a year, thats around $730.
Which Plat or Gold member isn't spending many orders of that on flying every year? Whats an average spend? Five times that? Twenty? Fifty? My own budget (half work, half self funded) is tuppance compared to most but in the last 6 months I've thrown $14,000 at VA for a mix of J and Y domestics, Y+ to USA at Xmas time (ouch!) and a family in Y+ to France.
My point here is to not spark some sort of DYKWIA argument about who spends more and who has more ATA right than the next member, just to point out that, even if you were trying REALLY hard to exploit the system, how much damage could you really do?
Of course, it will come down to space availability - no one likes a crowded lounge. If you can sync your regular ATA with quiet times, this should never be a problem. IMHO the perceived value of ATA to us flyers is far far far far more than it's actual cost. If the 'pending space availability' clause is enforced fairly, ATA should hang around forever.
I invite scrutiny and discussion... and am happy to discuss in person. Just need a place to meet... how about OOLounge?