I think money spent to reach QFF gold is sufficient for ow saffire..
I am not certain QFF agrees with you. They don't believe QFF Gold is sufficient for at least two OneWorld Sapphire published benefits ...
And the strange part for me is that my flying during 2011 would have earned me QFF Gold ststus (assuming memebrship year matched calendar year) or AA Executive Platinum. And is using my actual QFF membership year, the earning would have been QFF Silver x 2 years (except for my Lifetime Gold status).
So lets compare common features that apply accross airlines within the alliance between QF and AA:
Check-in at First Class counter:
AA = EXP + PLAT (Emerald + Sapphire)
QF = WP1 + WP (Emerald only)
Check-in at Business Class counter:
AA = Gold (Ruby)
QF International = Gold (Sapphire)
QF Domestic = WP1 + WP (Emerald)
[some airports have Qantas Club counters for Gold members]
Priority Boarding via dedicated lane:
AA = EXP + PLAT + GOLD (called in that order) (Emerald + Sapphire + Ruby)
QF Domestic = WP1 + WP (Emerald only)
QF International = WP1 + WP + Gold (Emerald + Sapphire)
FF points/miles Status Bonus:
AA 100% = EXP + PLAT (Emerald and Sapphire)
[applies to AA, AS, AY, BA, CX, IB, JA, KA, LA, MX, QF, RJ]
AA 25% = Gold (Ruby)
QF 100% = WP1 + WP (Emerald)
[applies to QF, AA, BA, JQ]
QF 75% = Gold (Sapphire)
[applies to QF, JQ]
QF 50% = Gold (Sapphire)
[applies to AA, BA]
QF 50% = Silver (Ruby]
[applies to QF, JQ]
QF 25% = Silver (Ruby)
[applies to AA, BA]
Obviously there are lots of other differernces, such as upgrades, fee waivers, baggage priority and fees etc, but these are not alliance benefits and generally only apply to members of their own program, so not really a valid comparision in this case so will be ignored here.
So while the new priority boarding policy from QF is very much welcomed, they are still very much focused on ther Emerald tier, which is understandable as that is their most profitable demographic.