Priority boarding on QF domestic - what is the story?

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Flying to ADL on QF747 this coming Friday, so will be interesting to see if the priority boarding is in operation.

I read this post too quickly the first time and read it as "flying to ADL on a QF 747" and thought "what the..? Why are they flying a 747 to ADL?" - oops!


Sent from my iPhone using AustFreqFly app
 
I read this post too quickly the first time and read it as "flying to ADL on a QF 747" and thought "what the..? Why are they flying a 747 to ADL?" - oops!


Sent from my iPhone using AustFreqFly app

LMAO, now if only QF used a 747 for QF 747. :lol:
 
[h=1]Qantas introduces premium boarding[/h]Sydney, 23 November 2011
Qantas today announced the introduction of a new premium boarding lane for premium customers across its major domestic ports.
The premium boarding lane has been implemented in response to feedback from premium and top tier frequent fliers.

About Qantas - Media Room - Media Releases
 
It was operating at Perth yesterday afternoon.
I used the non-priority queue as it was shorter than the priority lane which was populated by non-status pax who just happened to join the end of the first queue that they saw.
 

....and this is what annoys me about the QF Marketing/Spin department. Don't get me wrong I applaud the implementation of priority boarding, but come on QF it has been openly listed as a benefit for Platinum FF's for more than six months.

I think

"Today Qantas announces the implementation of a benefit it advertised on it's website for many months. After much moaning from it's Platinum frequent flyers Qantas has finally got around to providing the advertised benefit. Please accept our apologies for misleading our customers over many months."

would have been a little more appropriate.

I am sure feedback from here and some hard work by Red Roo has finally got this sorted but please! Promoting this as a new benefit is just untrue.
 
It was operating at Perth yesterday afternoon.
I used the non-priority queue as it was shorter than the priority lane which was populated by non-status pax who just happened to join the end of the first queue that they saw.

Very happy with the move so far, but honestly, they have to come to grips with the above and monitor the lanes otherwise it all means nothing and you'll simply have two scrum lines with a 'blob' of milling Pax at one end feeding both.
 
....and this is what annoys me about the QF Marketing/Spin department. Don't get me wrong I applaud the implementation of priority boarding, but come on QF it has been openly listed as a benefit for Platinum FF's for more than six months.

I think

"Today Qantas announces the implementation of a benefit it advertised on it's website for many months. After much moaning from it's Platinum frequent flyers Qantas has finally got around to providing the advertised benefit. Please accept our apologies for misleading our customers over many months."

would have been a little more appropriate.

I am sure feedback from here and some hard work by Red Roo has finally got this sorted but please! Promoting this as a new benefit is just untrue.

I couldn't agree more. QF is promoting the implementation of a benefit that's been around for a long time. Next QF will fix priority baggage and announce that as a benefit.

On the upside, I believe there was no use of the E word in the release.
 
To the people who are unhappy with the spin which has started spewing from the QF marketing team about this:

What, in your eyes, would have been the appropriate way to start implementing priority boarding?

Just to start doing it and make no announcement at all?

I'm sort of just playing devils advocate here. I actually think it's a little weak-sauce to publish a press release which gives the impression they are doing something new and awesome for us (frequent flyers), when the reality is that they've just failed to deliver on a feature/benefit for a very long time now.

I can understand why they're trying to build some hype around it, they need a bit of a PR win after the disastrous week they've had. In fact, they could have quite legitimately used the word "enhancement" in this press release. Regardless of the time taken to implement it properly, it is an actual improvement to the program. I'm surprised they let the opportunity slip by.
 
To the people who are unhappy with the spin which has started spewing from the QF marketing team about this:

What, in your eyes, would have been the appropriate way to start implementing priority boarding?

Just to start doing it and make no announcement at all?

I'm sort of just playing devils advocate here. I actually think it's a little weak-sauce to publish a press release which gives the impression they are doing something new and awesome for us (frequent flyers), when the reality is that they've just failed to deliver on a feature/benefit for a very long time now.

I can understand why they're trying to build some hype around it, they need a bit of a PR win after the disastrous week they've had. In fact, they could have quite legitimately used the word "enhancement" in this press release. Regardless of the time taken to implement it properly, it is an actual improvement to the program. I'm surprised they let the opportunity slip by.

I'm a bit confused by your post. You seem to defend (for lack of a better word) QF for finally implementing priority boarding but then criticise (for lack of a better word) QF for putting out the release.

To my mind, the appropriate for QF to implement priority boarding would have been however many moons ago when it first became a published benefit.
 
To my mind, the appropriate for QF to implement priority boarding would have been however many moons ago when it first became a published benefit.


But they can't change what they didn't do. Now at least by announcing it people who are not entitled might become aware of the need to stay out of my queue.
 
To the people who are unhappy with the spin which has started spewing from the QF marketing team about this:

What, in your eyes, would have been the appropriate way to start implementing priority boarding?

Calling it 'premium boarding' instead of 'priority boarding' :cool:and hope no-one notices
 
?...it is an actual improvement to the program.

Is it though? Isn't it just a benefit that should have been delivered for some considerable time.

I'm not sure telling untruths is good PR. Sometimes the good PR is a simple as sticking your hand up and saying sorry guys we got it wrong we have fixed it now. I would respect QF a lot more for this approach.
 
I'm a bit confused by your post. You seem to defend (for lack of a better word) QF for finally implementing priority boarding but then criticise (for lack of a better word) QF for putting out the release.
You saw the bit I wrote about playing devils advocate, right? :)
 
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Is it though? Isn't it just a benefit that should have been delivered for some considerable time.
If you want to think of it that way then fine, but I would still define it as an "enhancement".

We (QFF members) certainly didn't lose any benefits today. In theory the program improved a little bit (again, regardless of when the improvement was promised).
 
If you want to think of it that way then fine, but I would still define it as an "enhancement".

We (QFF members) certainly didn't lose any benefits today. In theory the program improved a little bit (again, regardless of when the improvement was promised).

I think we probably agree, I just think it is disengenuous to spin this as a new benefit.

I am pleased it is now being offered and I would like to think Red Roo played a part in this.
 
Very happy with the move so far, but honestly, they have to come to grips with the above and monitor the lanes otherwise it all means nothing and you'll simply have two scrum lines with a 'blob' of milling Pax at one end feeding both.

Exactly right! Having PB and then failing to enforce it (in fact, allowing it to be flagrantly ignored) is little better than not having it at all. Given that this is in practice something new for QF domestic, I think they need to be proactive in the early stages - for quite some time in fact - in enforcing it (that is, either monitoring the line (preferable), or sending people back to the other queue when they reach the scanner (not very practical, but sure to have an impact ;))) and getting pax familiar with the idea, as much as some might not like it. I would reckon most of the pax who are in the PB lane, who are not entitled to be in it, would be there out of ignorance rather than any deliberate flouting of the 'rules'.

Can anyone report on the signage? I know when I recently went through the priority screening lane at MEL some signage, while large, was at the wrong angle to be read by anyone wandering directly up to security (from straight ahead/behind, if you know what I mean), and what little other signage there was lacked prominence. This in theory (acknowledging that I don't know what restrictions the airport may impose) should be a relatively simple thing to do properly, and is the 'front line' in getting this message across, meaning if it is done properly, line monitoring becomes redundant, and you would only get the odd miscreant being rejected at the scanner.

I am pleased it is being offered as per the advertised benefit, and appreciate QF's efforts in (finally) introducing it. I just hope it does not take long to 'settle down' and be used as intended, by only the people it was intended for.
 
Oh, also thanks to medhead (and others) for staying on QFs back about this.

Qantas probably wouldn't have taken any action at all if it wasn't for all the noise these guys made about it.
 
Now am I just being synical here or do I see the next move at QFF being a re-grading of the QFF teirs against OneWorld tiers? So Platinum-1 becomes Emerald and Platinum becomes Sapphire, with Gold becoming OneWorld Ruby. Then they remove all the issues regarding OneWorld Sapphire and access to Business Class lounges and Priority Boarding. Kind of matches AA's tiers too - WP1=EXP=Emerald, WP=PLAT=Sapphire, Gold=Gold=Ruby.

I am not aware of any other OneWorld FF programs that have two tiers at Emerald level (ignoring invitation-only programs like Chairmans Lounge equiv).

We will not be regrading QFF tiers against oneworld tiers. Platinum One is a new level of recognition within the exisiting Platinum tier, not a new tier. So this means both Platinum and PlatinumOne are oneworld Emerald and will stay that way.

Cheers,
Red Roo
 
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