RichardMEL
Enthusiast
- Joined
- Mar 28, 2014
- Posts
- 10,072
- Qantas
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Yeah sure, but that's simplistic in my view. The price they are charging for the 1 hour hop and the soup or toasted sanga vs the SYD-LHR in Y is related to the supply and demand and the level of competition. If QF was the only option, or in competition with just 1 other, you'd be charged much more for that long haul flight. However, in this example, QF is competing with a whole slew of other airlines for that business and thus the price is down. In contrast, the only people who pay those full J rates tend to be corprates (so even those are on some sort of discount, but almost usually paid for as a business expense) and as such they charge what they feel the market will bare (and further, on a hub-hub route like MEL-SYD as an example, you'll also have a heap of connecting pax, and so the actual cost for the sector will not be in line with what QF is charging for the sector itself.
Sure, looked at in isolation as O&D markets the yield is stupendous... but we all know that mot domestic routes have little paid and a lot of upgrade/award traffic, so the price points are more or less meaningless except to those paying out of their own $$$
However the yield breakdown on any particular sector will not be so straight forward with connecting traffic and other things taken into account.
And frankly for a 1 hour flight, even if they could serve it, you couldn't use or do with 6 hot meals, 10 drinks etc etc etc. It's just not practical.
Could the product be better? Absolutely, but with a very low % actually paying for it, there's little incentive to make the product better. Look at the US example as proof of this. Europe is not much different.
About the only areas you'll find more elaborate offerings are going to be in Asia and the ME3 IMHO.. and they have far lower costs.
Don't get me wrong.. I get what you're saying and don't disagree with the sentiment, but I still don't feel it's a really valid direct comparision to make - but that's just me
) and while the meat itself was not exactly the most tender (and hence hard to eat on the wobbly airplane table), the mashed corn was really taste and the 3 slivers of zucchini had such a nice flavor that it could have easily put some on the ground restaurants (or my own cooking, for that matter) to shame. 
and had, you might have guessed it, walnuts in it. I almost suffocated by accidentally swallowing a tiny sliver of it but luckily it must have been a really small piece. The salad was further spoilt with two other unnecessary ingredients, namely far too many parsley leaves and, Qantas' favorite, half a kilo of celery. Now, I use both the latter in my own cooking but in tiny amounts and see both as ingredients to use rather sparingly so not to overbear the taste of the meal. Qantas seems to not think much of those subtleties and it was not the first time that an innocent salad turned out as a 'Celery-Parsley-Rocket' salad which didn't have any of these in its name.
Just allow me to share the amazing lounge dish which was prepared individually for every order. Just amazing and it also tasted really awesome with quite a bit of kick even!
