I still reckon simply extending 2020/2021 requalifications to 24 months would have been a better way.
Perhaps... but you still have the issue of the "March re-qualifiers" and all that.
But more importantly in my view back 8 months ago *nobody* had any real idea of how long this would go on. We still do not but we know it will not be done with for the next year or more possibly.. and that's assuming effective vaccine and reasonably quick distribution and take up allowing for more travel. However that's a highly charged debate best suited for other places imo.
If you look across the spectrum of all the major loyalty programs - FF programs, hotels etc there have been all kinds of responses from blanket exemptions, to reduced qualifications to "StatusKeeper" and boost allocations and combinations of them. Everyone's struggled to try and anticipate the right mix between giving status for nothing vs doing something fair to disrupted customers who, through no fault of theirs, can't use (or accrue more) points/status etc.
Of course none of this is QF's fault, but neither is it their customers fault.. specially those living in places with still restricted travel (Vic for the next few weeks, WA etc) and even when borders open there will be a hesitation by some to still travel (while bucketloads escaping on the first flight out of Dodge
).. and this isn't even getting close to international travel which is not likely to be available to most people (let alone flights) for months.
The logic as I see it is that QF wants to keep customers. however they decide to do more status extensions or boosts (I am certain they will as I have long said) currently it is "costing" them very little while there is relatively few folks flying and the upset is keping all of the elites by granting the status or making it easier to retain.
This situation keeps changing.. events in Europe, the US etc mean longer term travel is still up in the air (pun semi intended) and the effects on demand, even with vaccines being introduced (hopefully) will be long lasting. Remember many airlines(like QF) have forecast no real return to more normal levels of travel until 2023 or 2024 and this is playing out. I think/hope it will be more 2022, but what is sure it's not going to be in the next 3-5 months
so we just bubble along. QFF will be crunching numbers and asking the magic 8 ball to figue out when to do more and what is best and rolling the die like everyone else.
It won't be perfect and people will be disappointed. That's a fact of life because this is not a perfect situation. There is no playbook, and the future is not known. Only projections.
Me? I sit back and see what will happen. I refuse to go into meltdown about status I am not using and have no idea when or what will happen when I have zero influence over what decisions are made. When the time comes I will survey the situation and outlook and decide for myself what to do. That time is not anytime son for me personally so I am focusing on far more important things going on tbh.