Qantas FF and Woolworths create new loyalty alliance

[JohnK]

If Woolworths do not offer the points on the first $30 they will be shooting themselves in the foot.....as there are a lot of people that make minor transactions...

I don't think Woolworths will be shooting themselves in the foot. How many people do you actually think will bother collecting QFF points from Woolworths? How many people do you actually observe swiping Flybuys cards at Coles? Hardly any. And before you say Flybuys and QFF are not the same think again. To the average person they are the same and most people could not be bothered.

My parents wouldn't bother if it was not for me getting them to join and I can make use of the QFF points using family transfers.

Milk and bread....buying lunch etc.....popping in to get something you forgot before. Buying a beer or wine from the "seperate" liquor department.

This is a Woolworths promotion not a botched Amex promotion....

 

[samh004]

I don't think Woolworths will be shooting themselves in the foot. How many people do you actually think will bother collecting QFF points from Woolworths? How many people do you actually observe swiping Flybuys cards at Coles? Hardly any. And before you say Flybuys and QFF are not the same think again. To the average person they are the same and most people could not be bothered.

It really depends what Qantas is looking to get out of this, and how well they advertise it.

Qantas being who they are, I expect they'll want to lock lots of customers into flying Qantas (in their minds, sure you could fly something else but if Joe Consumer has xx_x amount of points already he might just stay with Qantas). But if Joe Consumer can't earn that many points in his daily shops because he doesn't buy in bulk, he's not going to have many points and chances are he wont feel any allegiance to Qantas over Virgin Blue, Tiger, or whoever else comes to market. Not to mention international's, but you'd need far more points anyway.

I could be wrong, perhaps Qantas doesn't want this to work out and just wants to make a small effort before quitting.

As for Flybuys, my elderly neighbour swipes her card all the time, though I don't understand the scheme or where it credits to, and as she's on the pension, I don't see her ever getting anywhere.

Time for uni.

 

[dede]

I see many people using their little orange cards at my local Safeway in Prahran. It just becomes habit for me to pull out that and the Amex. Every little bit counts.

 

[lovetravellingoz]

And before you say Flybuys and QFF are not the same think again. To the average person they are the same and most people could not be bothered.....

I think you are 100% wrong.

When FlyBuys first came in and had a reasonable redemption rate it was well used.

Only after it was enhanced so that it is virtually worthless has it now become virtually ignored. If FlyBuys still had it's original redemption rates it would be used.


If Woolworths end up offering about a $1 points sweetened with occassional promos I think it will be well used. If Woolworths end up offering only a tiny amount of points then yes it will bea FlyBuys...but from the hinsts given I think it will be reasonable point earn.

A wekkly family shop of $200-300 will gain said 10-20 k per year....which on top of any other earn they get (CC points, occassional flights) will mean that they will earn enough points to redeem for things of reasonable value in the QFF Program...whether that be Flights or IPods etc.

ie an average faily could earn per year say 40-50K of points. A more affluent family a lot more.


I would not at all be surprised to see that the new Everday Card will be announced as awarding extra FF points as well.

In addition it is my guess that Qantas are really starting to ramp up partners and the ability to eran points will increase. ie look at the restaurants now being added. IMo in ayear or two it will be lot more like the USA witha wide varity of businesses where you wil be able to eran bonus QFF points.

My parents wouldn't bother if it was not for me getting them to join and I can make use of the QFF points using family transfers.


....

Your parents are not really relevant as they were joined by you and not of their own volition.

The vast majority of people join themselves up and hence are morely likely to see value in eraning additional FF points.

 

[lovetravellingoz]

I see many people using their little orange cards at my local Safeway in Prahran. It just becomes habit for me to pull out that and the Amex. Every little bit counts.

And that is only currently due to the lure of very rare prizes...and the fuel vouchers which are not of benefit to everyone. to many that do use them the discount only equates to several dollars per week...or a few hundred dollars per year unless you drive a lot.


Also the current fuel vouchers do not reward every trip to the supermarket.

ie I only need to fill up one car weekly and one car fortnightly, but I get 2 to 3 fuel vouchers per week.


I too am in the every little bit counts camp..and that it all adds up. If the effort or cost is too little I ignore it. ie FlyBuys became that.

Hopefully Woollies will generate me 10K plus points...and if so I will be swiping as the effort will be wrth it.

Whereas say the current Coles promo is a joke and I am ignoring it.

 

[Rick93]

I think there is still much confusion about this program....

The Woolworths Rewards card, and their credit card are two different items.

The 'orange' card, that is offered free, is the current method of scoring the 4 cents off fuel saving for a $30. plus spend at Woolworths related stores.

The Woolworths credit card is the one that will be linked to the QFF program. As far as I can see, having the orange card will not get any QFF points, only the 4 cent fuel discount ( and other similar offers )

You won't be able to use an AMEX card, for example, and get QFF points at Woolworths. It's only going to be linked to the Woolworths credit card.

BTW, the orange card will only give you the 4 cent discount, if you spend $30. plus in the one transaction. Many people believe, that you will get a 4 cent discount for a coughilative spend of $30. Wrong. You can have your orange card swiped for each and every purchase ( even for a packet of chewing gum ), this will give you an entry into Woolworths' weekily draw for a $1,000. shopping card ( or that's what it used to be )

regards,
GORDO

 

[gibspmuh]

I think there is still much confusion about this program....

The Woolworths Rewards card, and their credit card are two different items.

The 'orange' card, that is offered free, is the current method of scoring the 4 cents off fuel saving for a $30. plus spend at Woolworths related stores.

The Woolworths credit card is the one that will be linked to the QFF program. As far as I can see, having the orange card will not get any QFF points, only the 4 cent fuel discount ( and other similar offers )

You won't be able to use an AMEX card, for example, and get QFF points at Woolworths. It's only going to be linked to the Woolworths credit card.

Unfortunately it appears the confusion is on your behalf there Gordo. The QFF program will be linked to the Everyday Rewards card (the orange card). On the new card that was attached to the brochure there is a new Woolworths logo and a QFF logo where the Caltex/Woolworths logos are on the existing Everyday rewards card. The points earning I quoted earlier was directly linked to the orange card as well.

It has absolutely nothing to do with the Woolworths Credit Card - you'll still be able to use any credit card you like and double dip on points.

 

[lovetravellingoz]

It has absolutely nothing to do with the Woolworths Credit Card - you'll still be able to use any credit card you like and double dip on points.

I agree with the first part of your post.

But I think it will be linked with their card as well. ie it is with the fuel vouchers as this ebnables you to use the new pump e-terminals WITHOUT having the organge card.


However you will IMO be able to still use any credit card...your Amex Card..or the Woollies one.

Don't be surprised though if you use the woolies crda that they offera bonus..a bit like say the DJ amex does.

 

[Rick93]

Confused? More than ever !!!

Just had a look at the Woolworths Everday Rewards site, and logged into their ' blog ' page. Plenty of questions about when and how the proposed program will be implimented... no answers from management.

Also, after just reviewing both webpages.... the 'orange' card and the credit card, both have totally removed any reference to the proposed QFF points offer. ( or I am still on drugs???)

regards,
GORDO

 

[simongr]

A wekkly family shop of $200-300 will gain said 10-20 k per year....which on top of any other earn they get (CC points, occassional flights) will mean that they will earn enough points to redeem for things of reasonable value in the QFF Program...whether that be Flights or IPods etc.

ie an average faily could earn per year say 40-50K of points. A more affluent family a lot more.

I disagree that a more affluent family will earn more points. I think your weekly shopping bill maxes out at around $300 in Woolworths as there is a limit to how much you physically need to buy and the price at which you buy it. We don't buy Home brand or bulk hardly at all and we spend for 2.2 people around $250 per week. However if our income was to rise substantiallly then that amount might in fact reduce - we would be more likely to buy from organic supermarkets, buy all meat from butchers etc.

The key exception to this will be Dan Murphys where the more affluent will earn more from higher priced wines/beers/spirits.

 

[NM]

Also, after just reviewing both webpages.... the 'orange' card and the credit card, both have totally removed any reference to the proposed QFF points offer. ( or I am still on drugs???)

The new relationship has not yet officially commenced. Don't expect to see details on their web sites until they are ready and willing to share the information. Just because they have not yet started to promote it, does not mean its not happening.

 

[Rick93]

Yes, but it was there only a short time ago....

 

[samh004]

Just had a look at the Woolworths Everday Rewards site, and logged into their ' blog ' page. Plenty of questions about when and how the proposed program will be implimented... no answers from management.

Also, after just reviewing both webpages.... the 'orange' card and the credit card, both have totally removed any reference to the proposed QFF points offer. ( or I am still on drugs???)

They haven't "removed" any references to the QFF offer, they haven't been added yet. As posted a page or 2 ago, a new brochure was found in store and they're just starting to add "QFF points coming soon" badges to their emails, but the system has not been implemented yet and thus has not been announced.

They haven't removed anything.

Wait a while, we're all waiting for it to launch, but it hasn't as yet.

The key exception to this will be Dan Murphys where the more affluent will earn more from higher priced wines/beers/spirits.

You can't earn fuel savings at Dan Murphy's as it is, and the terms posted earlier didn't include anything other than Woolworths as a points earner. I guess we'll have to wait and see how and when they expand this program.

 

[NM]

I see Flybuys and Everday Rewards/QFF link as very different beasts. Woolworths Everyday Rewards will allow people to earn QF FF points that can go into an account where points can also be earned from many other means, including credit card spend, hotel stays, car rentals, restaurants and even from flying (now that is a novelty for a Frequent Flyer program). For most people, the QF FF points earned from purchases at Woolworths famil stores will form only a small portion of their overall QF FF earning. So Everyday Rewards is a 'top-up" mechanism for a wider program, not the program itself.

Flybuys only allows points to be earned from one source - presenting the card when purchasing from participating retail establishments.

Now if Flybuys provided direct earning of AA, SQ, VS, UA, NZ, DJ points/miles/$, there may be more flashing of the blue card compared with the orange card. Time will tell if one program "wins" over the other. Both are working hard to ensure the very significant volume of household spending is channelled through their brand or stores. This really is about Coles vs Woolworths bidding for our household spending dollars. The fuel vouchers, FF points, gift cards etc are just the bait to get us to bite. I look at this as an opportunity for me to gain something from the spend I was already going to be making anyway. So while Coles and Woolies battle it out, I plan to be a winner too.

 

[vet]

Gordon, off tpoic but - your mates at Amex posted a 56% fall in the quarter and announced 4000 more jobs will go. Reason: write offs of bad CC debts. Ring your mates there and see if they answer their phone. And when you call, leave em the number for Centrelink.

 

[samh004]

Yes, but it was there only a short time ago....

I haven't seen anything on their website, though I must admit I don't go there often as it's poorly designed and doesn't even work most of the time with my browser.

That said, maybe they accidently published the info and then retracted it because they were early. I dunno. It's not been officially launched though so we'll all just have to wait a little bit longer.

 

[JohnK]

Your parents are not really relevant as they were joined by you and not of their own volition.

The vast majority of people join themselves up and hence are morely likely to see value in eraning additional FF points.

Vast majority? We are talking about a small percentage of the population unless I am totally mistaken.

I think my parents are relevant as they are shoppers who are aged and do not care about loyalty programs. Most people I know do not care about loyalty programs and we are talking about a reasonable cross section of the population. And my parents have not yet joined Everyday Rewards but will do so when the Qantas alliance happens as I am interested in the QFF points not them.

AFF, FT and any other related forums make for a very small amount of the population that what happens on here is totally irrelevant to the general community. Most of the people I know have no idea about credit cards rewards programs, frequent flyer schemes and hotel loyalty programs. Most of these people could not care, do not do any research and go on happily living their lives. I know someone who has been travelling to the UK twice a year for at least the last 10 years and I would be surprised if he has gone with the same carrier twice in a row and is not part of any frequent flyer scheme. These people are not stupid they just could not be bothered where as I think every little bit counts.

We, my parents, brother and myself, as a family of 4 spend ~$150/week at Woolworths so that will be ~7,800 QFF points per year. Forget how AFF and FT members think but what would the average person think about 7,800 QFF points? Almost a one-way flight SYD-MEL but then cough up the taxes and surcharges. When they look a SYD-LHR return for 128,000 QFF points at the current earn rate it would take ~16 years of shopping at Woolworths + taxes and surcharges to save ~$1,200. Most people would not bother.

 

[Rick93]

Seems like, I saw a temporary banner on both 'the credit card', and the 'orange card' websites. It was there.... really !!!

regards
GORDO

 

[samh004]

Seems like, I saw a temporary banner on both 'the credit card', and the 'orange card' websites. It was there.... really !!!

Next time you see it you should get a screenshot.

 

[simongr]

You can't earn fuel savings at Dan Murphy's as it is, and the terms posted earlier didn't include anything other than Woolworths as a points earner. I guess we'll have to wait and see how and when they expand this program.

As posted by (I think) Oz_mark:

From mid-2009, the new relationship will allow Woolworths customers who participate in the Everyday Rewards program to earn Qantas Frequent Flyer points when they shop for groceries, fuel, packaged liquor, general merchandise or consumer electronics at a participating Woolworths group business.