Hi everyone. I am a longtime lurker on AFF but thought I should probably start making more of a contribution (if/when I can).
I was interested to read this thread. I've had two stints at P1. The first was in 2012, which I maintained until the end of 2014, then dropped back to WP for most of 2015, and then regained for 2016. I earn my status from flying revenue J domestically and F/J internationally.
My recollection was that onboard recognition of my P1 status was more consistent when I first attained that status. Now, it seems to depend on how much of an eye for detail the crew have. I think consistency of (good) service is one of the keys to effective customer engagement. I appreciate - and notice - when a crew member says (words to this effect) "I see you're a P1 Mr C, you must fly a lot and we really appreciate your custom and loyalty." If they do things like bring me an extra unsolicited drink or bag of nuts, or take my dinner order first (and I've had that happen), I really appreciate that too. It contributes to the sense of being looked after and being important to the company.
I don't think Qantas should underestimate the value of that sort of soft stuff. There will of course be those who say they don't care about it, but I do, and my purchasing patterns are the sort that QF wants to hold onto. I will choose QF over others on a service basis - ie, if I think QF is making an effort to look after me (and ergo, make my travelling life easier in some way), then QF gets my business. A good example of this is the service I've received on QF F on the kangaroo and transpac routes. Last year I had several returns on these legs in a relatively short period of time. I got to know some of the crew working F. It was great to see them each time and get the welcome and top level service. When it came time to choose between CX and QF, notwithstanding how much I enjoy CX F, I thought to myself, well it's been so nice on QF lately that I will go with QF (and forgo Krug and caviar...).
So my message to QF on this is, sweat the small soft stuff. Do it consistently, and make sure your P1s really get the sense that they're being looked after. It can make a difference to your bottom line.
On the "hard" side, I had more offers of things to do in my first 2 years. Ironically, my travel burden then was pretty crushing so I had to decline all of the invitations! There's not a lot that QF can offer me in this regard though. I've no interest in the sporting events QF offers, don't play golf and have specific cultural interests. I've been able to accept one P1 invitation to a show in 2014. I've not had any since. I've not had any interesting invitations to do hanger tours etc. Something like a tour of the catering or maintenance facilities would really interest me - I'd fly up to Sydney specially for that if I received such an invitation.
Probably the key P1 benefit I've had is being able to get award seats for F travel more readily than I ever did as a WP. It only hasn't worked on one occasion on one sector, and I was provided with a good and believable explanation for that by the P1 team. In fact the quality service and effort that the P1 team provided meant that I happily blew points and cash on a points+cash purchase for that single sector - so QF's efforts in that regard meant it got a good commercial outcome.
My +1 has found being a WP handy for the relatively small amount of travel he does - access to the F lounges (especially the MEL & SYD international ones) especially! So that's a nice benefit too.
I will make P1 again for 2017, but after that things are less clear. Hopefully I will be able to enjoy some more special P1 events before the party ends!