I seek forgiveness in advance for this post – am tired and jaded tonight. My mind forever oscillates between different themes, targets. And in this moment is working on all cylinders on the reality of the P1 program.
I start from what I believe to be very real – premium pax are the profit in modern airlines such as Qantas. Ergo, premium pax are a very important area. To the business. Within QF they invented a “P1” level, the most frequent, profitable FF pax.
Excellent they have this, and I really like the support they give in travels that go wonky. They excel, in my opinion, in this regard.
But the Christmas gift? Woeful in my belief.
I will explain:
Let’s get real. Anyone who attains P1 does a LOT of travel. And probably are ok in the economic sense. So a $300 bottle of bubbly is nice, but nothing mind-altering. Likewise, some headphones to someone who does a zillion miles a year? Surely such a pax, if they felt the need for these, would have already sorted these basics for themselves??
Why is Qantas so unable to think outside the square? I would much more value a simple Christmas card actually signed by the CEO, than a bottle of mass-produced bubbly.
I find the current thing mediocre, ill-thought, really worthless. We fly heaps. Give us something that is memorabilia that is unique. Something that is essential QF. Doesn’t need a high dollar value.
I have little doubt that QF stopped monitoring AFF some time ago. The P1’s here are quite a few, and are a very valuable resource. Instead of spending on idiots that have no idea, I wish QF would get back to the basics. Which with P1’s actually starts here.
End of rant