Qantas Platinum One experiences?

[ReLoad]

Got an invite for lunch aboard the Queen Mary 2 in a couple of weeks for myself and mrs reload.

Nice work P1 team!

 

[smarty11]

Got an invite for lunch aboard the Queen Mary 2 in a couple of weeks for myself and mrs reload.

Nice work P1 team!

Nice one.. enjoy!

 

[danny09]

Got an invite for lunch aboard the Queen Mary 2 in a couple of weeks for myself and mrs reload.

Nice work P1 team!

Oh thats awesome. Mine must be in the mail. Lol

Hope you have a great time, sounds nice and relaxing.

 

[smarty11]

I re-qualified for WP1 last month with 2 months left in my membership year. Since retaining WP1, I have now stopped flying QF and plan to only aim for WP next year with intention of spreading my travel spend to other carriers, as my experience with QF has been underwhelming. In a way I am giving QF one year to see if they do lift their game. I have said this before and like many other WP1s, I don't fly just to obtain WP1 and I much rather be spending time on land, but work commitments do require extensive travel with that not changing in the foreseeable future. So I want to spread it out a bit.

As my WP1 experience (though started good) has been very ordinary and no better than WP, I have got QF's message that they don't value my custom.

It is not a rant, there are positive elements of my QF experience, but lately there has been more underwhelming experiences rather than positive ones.

A couple more WP1s that I know have expressed similar sentiments.

 

[ReLoad]

I re-qualified for WP1 last month with 2 months left in my membership year. Since retaining WP1, I have now stopped flying QF and plan to only aim for WP next year with intention of spreading my travel spend to other carriers, as my experience with QF has been underwhelming. In a way I am giving QF one year to see if they do lift their game. I have said this before and like many other WP1s, I don't fly just to obtain WP1 and I much rather be spending time on land, but work commitments do require extensive travel with that not changing in the foreseeable future. So I want to spread it out a bit.

As my WP1 experience (though started good) has been very ordinary and no better than WP, I have got QF's message that they don't value my custom.

It is not a rant, there are positive elements of my QF experience, but lately there has been more underwhelming experiences rather than positive ones.

A couple more WP1s that I know have expressed similar sentiments.

No need to aim for WP next year as you will get a soft drop down to WP anyway

 

[smarty11]

No need to aim for WP next year as you will get a soft drop down to WP anyway

Yeah that is correct.. so I have 1 year as WP1 and 1 as WP.. I am set till March 2016.

 

[boomy]

No need to aim for WP next year as you will get a soft drop down to WP anyway

I wonder if the unwritten rule of T-3 years comp applies for P1 as well.

 

[QF WP]

Why wouldn't it, as it is the same computer software that runs the rest of the QF FF tier system ?

There obviously needs to be more compelling reasons to remain - although I am sure that QF has a revenue/value overlay (both on members accounts as well as based on ones' company value), so they know who to smooze based on the Pareto principle.

 

[boomy]

There obviously needs to be more compelling reasons to remain - although I am sure that QF has a revenue/value overlay (both on members accounts as well as based on ones' company value), so they know who to smooze based on the Pareto principle.

I guess I'm in the 80% category as most of my flights are Dom red-e-deal

 

[mickeyc747]

I re-qualified for WP1 last month with 2 months left in my membership year. Since retaining WP1, I have now stopped flying QF and plan to only aim for WP next year with intention of spreading my travel spend to other carriers, as my experience with QF has been underwhelming. In a way I am giving QF one year to see if they do lift their game. I have said this before and like many other WP1s, I don't fly just to obtain WP1 and I much rather be spending time on land, but work commitments do require extensive travel with that not changing in the foreseeable future. So I want to spread it out a bit.

As my WP1 experience (though started good) has been very ordinary and no better than WP, I have got QF's message that they don't value my custom.

It is not a rant, there are positive elements of my QF experience, but lately there has been more underwhelming experiences rather than positive ones.

A couple more WP1s that I know have expressed similar sentiments.

I would have to agree as being a WP1 I don't find much difference as a WP I am currently at 2400 SC with 6 months to go and will re qualify as a WP1, also I am a WP with VA and got that in the first 3 months. To me its the little touches that cost nothing that both airlines really lack. I never get a welcome back on VA anymore, the other day on a EK code share (I was on a QF flight number) I got the most outstanding welcome back from the Senior in the J cabin and she explained where she came from and was happy to have me back on board. EK only see you as a WP. As most of my travel is in the premium cabins I am not after upgrades but friendly staff. As Samh had a nice comment on his boarding pass, that would make me happy. I will seriously consider my options when i get to LTG ( I am only 71% there)

 

[Kangol]

Why wouldn't it, as it is the same computer software that runs the rest of the QF FF tier system ?

There obviously needs to be more compelling reasons to remain - although I am sure that QF has a revenue/value overlay (both on members accounts as well as based on ones' company value), so they know who to smooze based on the Pareto principle.

I could be wrong, but I was under the impression that P1 was the exception and had a strict "all or nothing" threshold for qualification or requalification - either you make the 3600/2700 minimum or you don't.

 

[smarty11]

I could be wrong but I believe there is no comp to WP1, either you get 3,600 SCs (with 2,700 on QF) or not.
WP, SG of course they do comp depending on travel history and/or future travel commitments..

Anecdotally I have heard that people have missed out WP1 by as low as 50 SCs

 

[smarty11]

I would have to agree as being a WP1 I don't find much difference as a WP I am currently at 2400 SC with 6 months to go and will re qualify as a WP1, also I am a WP with VA and got that in the first 3 months. To me its the little touches that cost nothing that both airlines really lack. I never get a welcome back on VA anymore, the other day on a EK code share (I was on a QF flight number) I got the most outstanding welcome back from the Senior in the J cabin and she explained where she came from and was happy to have me back on board. EK only see you as a WP. As most of my travel is in the premium cabins I am not after upgrades but friendly staff. As Samh had a nice comment on his boarding pass, that would make me happy. I will seriously consider my options when i get to LTG ( I am only 71% there)

I am already LTG (just achieved few months ago).. so for me even that incentive is gone. It is interesting to hear that your experience on EK was good. Mine has just OK. Having just returned from Europe and all 4 legs on EK. Apart from one leg no CSM greeting on any.. But overall EK product on A380 is so much better than QF that I can't find any reason to complaint.

 

[QF WP]

I could be wrong, but I was under the impression that P1 was the exception and had a strict "all or nothing" threshold for qualification or requalification - either you make the 3600/2700 minimum or you don't.

I could be wrong but I believe there is no comp to WP1, either you get 3,600 SCs (with 2,700 on QF) or not.
WP, SG of course they do comp depending on travel history and/or future travel commitments..

Anecdotally I have heard that people have missed out WP1 by as low as 50 SCs

You are both correct in your P1 comments, there is a level of manual input/override that allows QFF management to "comp" members at the lower levels based on a historical averaged level of flying (3 years); however I am failing to see how your comments relate back to my original comment (as quoted by Kangol). Must be my age wearying my brain

My assertion is that QF should be running an economic measure which tells them which pax are the most profitable (as distinct from revenue as that only looks at inflow, not value to the business) - in the same way that BA operate, or Hilton. Therefore a pax with F paid fares will be more valuable than a J pax, who in turn is more valuable than an (F/J)ASA purchaser, or Y+ and then full economy and finally discount economy - however frequency should also play a small part in the calculations). To gain P1, one generally needs a combination of multiple flights at higher cabin levels AND frequency.

QF then can put more of their effort into the top 20% who have/are generating the profit, as trying to foresee who in the future is going to, is an inexact science and one that I haven't mastered in business - although one can look at industry trends to try and foretell the future .

 

[ReLoad]

You are both correct in your P1 comments, there is a level of manual input/override that allows QFF management to "comp" members based on a historical averaged level of flying (3 years); however I am failing to see how your comments relate back to my original comment (as quoted by Kangol). Must be my age wearying my brain

My assertion is that QF should be running an economic measure which tells them which pax are the most profitable (as distinct from revenue as that only looks at inflow, not value to the business) - in the same way that BA operate, or Hilton. Therefore a pax with F paid fares will be more valuable than a J pax, who in turn is more valuable than an (F/J)ASA purchaser, or Y+ and then full economy and finally discount economy - however frequency should also play a small part in the calculations). To gain P1, one generally needs a combination of multiple flights at some level AND frequency.

QF then can put more of their effort into the top 20% who have/are generating the profit, as trying to foresee who in the future is going to, is an inexact science and one that I haven't mastered in business - although one can look at industry trends to try and foretell the future .

Do a search on PCV. It's the tool QF use to rank you, it's used in lots of things QF do.

 

[boomy]

I never heard about any P1 who got comped.
Maybe someone on AFF got lucky and can tell us about it?

 

[QF WP]

Do a search on PCV. It's the tool QF use to rank you, it's used in lots of things QF do.

Thanks ReLoad, I had forgotten the terminology for it. No doubt its use was how you got this invite:

Got an invite for lunch aboard the Queen Mary 2 in a couple of weeks for myself and mrs reload.

Nice work P1 team!

Indeed, nice work from both parties

 

[serfty]

Remember emirates only have had a platinum level (let alone p1 for about a year.

So there are not that many under the Skywards banner.

It came as part of the QF Alliance.

They do have an invitation level similar to CL.

 

[Kangol]

You are both correct in your P1 comments, there is a level of manual input/override that allows QFF management to "comp" members at the lower levels based on a historical averaged level of flying (3 years); however I am failing to see how your comments relate back to my original comment (as quoted by Kangol). Must be my age wearying my brain

I should have been clear in my supposition regarding requalification - I was under the impression that the "three year average rule", regardless of how high the average is, did not apply to the strict requirements called P1. Probably due to exclusivity I suppose.. and the whole "if you are struggling to meet the requirements, then it probably isn't for you" adage.

I would welcome any personal anecdotes on the matter

 

[trippin_the_rift]

My assertion is that QF should be running an economic measure which tells them which pax are the most profitable (as distinct from revenue as that only looks at inflow, not value to the business) - in the same way that BA operate, or Hilton. Therefore a pax with F paid fares will be more valuable than a J pax, who in turn is more valuable than an (F/J)ASA purchaser, or Y+ and then full economy and finally discount economy - however frequency should also play a small part in the calculations). To gain P1, one generally needs a combination of multiple flights at higher cabin levels AND frequency.

QF then can put more of their effort into the top 20% who have/are generating the profit, as trying to foresee who in the future is going to, is an inexact science and one that I haven't mastered in business - although one can look at industry trends to try and foretell the future .

QF already do similar to this. They have an extensive segmented audience based on a number of factors and almost like a 'score' of how valuable someone is that updates after every flight/transaction. Take a paid F trip to Europe and your score will improve. Take a N class SYD-MEL and it may decrease... it's a moving target that is supposed to be a magical formula of how important you are to QF (similar to MMR in online gaming). In theory the actions QF takes (upgrades,freebies and so on) are based around this overall customer value. This transactional data is great and serves a good purpose for understanding the past patterns to try and predict the future for that passenger. They call this business intelligence.

Problems are:-
- Past does not equal future. Sending the wrong messages to a customer will only show them QF doesn't care/understand their needs.
- QF has no idea why someone actually flys with them (beside employment mandates)
- QF does not use the data to effectively market towards engaging each customer in a style that they would respond to
- QF has no idea on what parts of the journey/experience with QFF the customer has most value on or an emotional connection towards
- QF has no churn management strategy
- QF has no idea of your share of wallet. Just because you're P1 doesn't mean 100% is going to QFF. I know P1's that also maintain top status on other airlines.

Data rich, information poor.
These are real problems facing QF (and other ffps!)

Fortunately... I have a solution... and a few of you here are already using the very first stage of the product