trippin_the_rift
Established Member
- Joined
- Apr 2, 2006
- Posts
- 3,997
My money is on another boring, cookie-cutter card.
There are 3 logical avenues to go with a cobrand, but QF has to be careful not to play on the same turf of existing co-brands and transfer partners.
Option 1: Aimed at actual frequent flyers. eg: if you are silv/gold/plat, hold this card and do XX, then you'll receive YY
Option 2: Tie status credits to spend, eg: $10K spend for 10SC
Option 3: Focus on Bronze members/wannabe frequent flyers, and fast track them into higher spend/engagement.
The rest I expect to be reasonably boring like X Qantas Lounge visits, X parking coupons, x% bonus points on qantas flights etc.
The card will need 1:1 earn to be competitive so I'd expect this rate.
Remember this is a co-brand, so QF also derives revenue from annual fees, interest charges, XE etc. I highly doubt any of these factors will be interesting because it would mean QF funding the banks' portion.
There are 3 logical avenues to go with a cobrand, but QF has to be careful not to play on the same turf of existing co-brands and transfer partners.
Option 1: Aimed at actual frequent flyers. eg: if you are silv/gold/plat, hold this card and do XX, then you'll receive YY
Option 2: Tie status credits to spend, eg: $10K spend for 10SC
Option 3: Focus on Bronze members/wannabe frequent flyers, and fast track them into higher spend/engagement.
The rest I expect to be reasonably boring like X Qantas Lounge visits, X parking coupons, x% bonus points on qantas flights etc.
The card will need 1:1 earn to be competitive so I'd expect this rate.
Remember this is a co-brand, so QF also derives revenue from annual fees, interest charges, XE etc. I highly doubt any of these factors will be interesting because it would mean QF funding the banks' portion.