Shifting the MEL-DXB service back to MEL-HKG or MEL-SIN and offering codeshare connections from there with BA/CX would have been an alternative.
But QF chose to offer nothing for their loyal customers wanting a QF A380 service from MEL at least part of the way to Europe on the one booking.
Disagree.
You are viewing this from the perspective of a QFF passenger a) wanting QF metal or b) wanting to upgrade.
Of the vast majority of passengers on these routes the actual numbers that fall ingo these categories will be relatively small.
In my view this move is almost EXACTLY what the EK partnership delivers to QF. Flexibility to redeploy resources on shared routes and EK steps up to fill the voice.
QF codeshares on these flights, so they can still sell MEL-DXB-LHR (along with all the one stop options to europe/africa/India etc already offered via EK codeshares).
If you are looking to buy a QF ticket/fare, even one that earns SC's(for those interesed, many aren't even aware what they are or care) then you actually have increased options out of MEL. QF F fare buyers wind up in EK F if they so choose, or go via SYD. With EK upguaging the 408/409 to a 380 that gives more F suites, showers bars etc. Same for J pax. A better product, in many respects than the current QF 380 offering (but in J probably not the 789).
The disadvantage is to those of us seeking QF metal upgrades.. and I absolutely agree...
Now, if QF and EK did some sort of deal to allow upgrades(who knows? this may be in the works) then that would be the best of both worlds(though of course one would also be competing with skywards members for upgrade space, but that's a whole other issue).
In terms of overall QF "seats" to LHR out of London it's actually an increase, with a spread of routes and departure and arrival times.
How is this a bad thing from the point of view of someone buying on schedule or price? You're on a work trip and the boss is paying for a J seat(hoopefully!
) then you end up on EK or QF (now or next year) is probably not that relevant
I still content there's only a subset of passengers who find this so horrible. Will I miss being able to go J->F on QF9? Absolutely. it's a wonderful flight and timings as is. No question. However I also recognise that if you're looking to fly without considerations of status, upgrades etc this is a net gain for ex-MEL pax in many respects.
And obviously a huge gain for PER.
As for SIN/HKG europe.. as discussed earlier the EK deal, for better or worse, prevents codes on other flights.
However you can STILL do these things on, for example, an AY fare and still get a decent SC haul and all the rest of that stuff.
these are all options.
And of course for those who REALLY are so pissed off about losing the QF A380 to DXB-LHR? Jump ship to SQ or EY or whoever you like and vote with the $$$ and that will send its own message to QF.
As expressed earlier if QF9/10 was so popular they had huge demand then they wouldn't do what they're doing.
This doesn't suit everyone, but on reflection for a majority this provides more options.
my 13 cents worth. flame proof suit ready!