Re: Qantas excludes ASAs in U bucket from bonus SC promos (effective for new promos??
This particularly "enhancement" will increase the likelihood of me taking my business to other airlines.
I admit that I would not be hitting Platinum this year were it not for double status credits and judicious use of xASA seats. In particular, I have booked two return trips from Sydney to Perth in J (via Melbourne/Brisbane) which have each cost me 88,000 points and a shade off $600, gaining for 480 SCs each (including the DSC offer). These two trips will gain me a total of 960 SCs at a total cost of $1200 and 176,000 points. These, plus a selection of other flights will put me well over the 1200 SCs needed to retain WP this year.
Here's the thing though. I'm very content flying economy to Perth (or anywhere) and have done so plenty of times. The only reason I fly business to Perth is to earn the status credits. So my choice for each trip is to pay $400 return in Economy (the best Qantas fare at the time for the flights in question) or to pay $600 return PLUS the burn of 88,000 points, this burn wiping almost $900 in liabilities off the Qantas balance sheet (valuing each FF point at 1 cent).
So by offering double SCs in U class Qantas can effectively earn $1500 per trip from me. By NOT making this offer, the best they'll get from me is $400, assuming I even choose to fly Qantas on these trips. If I don't fly Qantas of Jetstar, they'll get $0 from me. The double SC for U class offer makes Qantas significantly more money. The only time it would lose them money is if I took up a seat on a flight which was so full in J that I displaced a full-fare paying customer who then didn't take another Qantas flight. But the MASA seats are obviously released in a limited fashion to minimise this risk.
In short, if gaining WP becomes so difficult to attain that it's just not worth the effort and expense, then obviously I won't bother. I'm much more likely to up my non-Qantas/Jetstar travel instead. Or not fly at all. (Not doing status runs means not flying at all.)
There are those who might say "Good riddance to you - you weren't a deserving WP anyway". But considering I effectively paid thousands of dollars (counting both the cash premium plus the value of the FF points) extra to gain this tier, and only cost Qantas marginally more in expenses (basically, the cost of some J class, and - arguably - lounge, meals), I would hope that Qantas's accountants wouldn't share that short-sighted view. But given the counterproductive consequence of this - and other - changes to the QFF programme, I fear I might be wrong.
edit: I forgot to add back the value of the QFF points I earn from the xASA flights. This changes the numbers somewhat, but not enough to affect my argument.