Even taking just the UK. Sunrise = Syd-LHR, MEL-Lhr, and we already have Per-LHR, yet UK, population c.60m has much more appropriate airports for most of its population (Birmingham, Manchester, stanstead, Newcastle, Glasgow, Edinburgh. all better serve more of the Uk than LHR). Sunrise is a very one eyed/ one ended view of how an airline can service its customer base and the ME or Asia carriers will better serve the majority of Australians be it to the UK or anywhere else in Europe. No doubt sunrise will suit an elite slice of affluent Australians but most Australians won't be supporting the smaller vision QF and will be dependent upon other carriers to meet their travel aspirations.