I think the fact that they they've ordered a fleet but not yet found a country to put them in is a sign the plan is either totally half-coughd or an elaborate decoy. If there's a coherent plan behind it they have done a lousy job of articulating it.
My money would be on "decoy" but I don't think current QF management could actually pull off something that complex. It requires foresight, smart negotiating skills and clever strategy. In the period Alan Joyce has been CEO the share price has tanked, they've lost market share, the employees hate him, Qantas' hard run reputation for safety and quality has taken a hammering and the company has gone consistently backwards by any measure you want to use.
If the PR is to be believed the best decision Qantas have done under AJ is to ground the entire airline. When shutting down your entire organisation is your masterstroke the bar is set pretty bloody low.