Didn't realise anyone took so many photos of the lounge...that should generate a fair few views on your flickr
thewinchester. Somewhat takes away the mystery that has always surrounded it though.
It's funny you mention views and numbers, because I put together a quick summary this morning for Red Roo to quantify the impact of livestream.
The executive summary is that despite being a niche topic, people were interested, engaged, and want to know more. It reinforces my view that customers and frequent flyers are already using social media, and are ready and willing for the airlines to engage with them by this medium.
Proceed past this point if you, like me, are a data nerd or just love numbers and stats. You have been warned.
Photos: On the photos side for yesterday alone, four of the top 10 were related to the lunch, total views hit 1,796 (biggest day on record), and 1,218 of these being event related. Today, with all the photos uploaded related to the lunch and CL taking up the top 13.
Total views as of 2300 AWST is just shy of 1,600 (2nd biggest day on record). Top referrers to the mages were FlickR (direct traffic), links via AFF, and then the twitter URL shortener.
Back on the twitter side, here's the key numbers as of Midnight last night:
Total tweets on #qfflunch tag: 103
Tweets: 99.03%
Retweets: 0.97% (note: measures traditional retweets only, not use of RT tag or where posts quote the original text)
Top words (exc. hashtag and carrier acronyms): P1, Perry (as in Neil), flyers, members, heavy.
Replies: Conversations generated 12 replies during and related directly to the event, including a large number of others related to the event in general and post-event tweets/pictures.
Popularity: Tag was noticed as being popular to point where some twitter hashtag spammers attempted to hijack the feed and post links to junk online. Mercifully their impact was zero.
Geographics/Demographics: Users interested were spread globally, majority in Australia, followed by interest in US and UK.
Followers: Planned tweeting for this event caused a spike of 24 new followers in a day whose profiles indicate direct interest in travel and aviation matters. Included in these new followers was even a member of the Canberra press gallery. I'm already followed by a number of people heavily interested in airline matters and loyalty, as well as journalists in Aviation circles (working for Reed Business Information - Flightglobal, and McGraw Hill), however none of these look much at loyalty issues and time zone would have meant the majority of these might not yet have got to the tweets at the time of writing.
Reputation scoring: At the moment, Klout (
http://klout.com) is my primary measurement of social media effectiveness (
Klout | The Standard for Influence). Yesterday's tweeting and sharing led to a 1pt increase in Klout score. Most gains were made in the true reach score (number of ppl you influence), up 8pts to 304 (was 3pts to 299 on original email, recalculated to account for traffic after midday AWST yesterday). Amplification and network impact scores held steady.
Overview dashboard of the numbers, including top tweeters can be found using The Archivist:
thewinchesterau's Archive on #qfflunch Containing 103 Tweets
, me bring the IT and tweet guru that I am 
