they really do seem to have given up on it.
That is the real concern isn't it .... the throwing up of the hands in the air and not doing anything, or worse appearing to be not doing much tangible to fix it ……
I remember well, back late one afternoon in September 2001 standing at the Ansett check in counter at Cairns airport when the charming attendant told me that there where available seats in ‘J’ on my flight and with all my points, and the current situation, it could be wise to upgrade …….. ‘Dumfer’ me thought Singapore was about to swoop on in on their cashed up ‘white charger’ and save the day at the time ……..
I woke the next day to find the pin had been pulled and the grenade had gone off over night…. it was all over …..and nobody came in on ‘white charger’ to but humpty back together again. Now yes, I did lose a load of points, but a lot of people lost a hell of lot more important things than a few FF points.
Point is, and the question I’m now asking ……..are we seeing the start of an increasingly greasy slope appearing here ?
Every time I walk in into the Virgin BNE lounge I feel that sharp cold ‘Gold Wing’ breeze down my spine of late ………… If you're saving Velocity points for a rainy day make sure your subscription to the weather channel is up to date on Foxtel.
The issue I see with whole VA web / internet thing is that Virgin are not communicating with their prime clients in regards to the matter and that is fatal for any business ……. $50 mil in lost revenue by their own admission …… and only the Chief Operating Officer has bailed or been tapped on the shoulder ??? What gives there ???
God I miss those Gold Wing club ‘danishes’ from days gone by ……but hey I was 33 Kg heavier then ….. There could of been a 'cause and effect' link there I’m thinking.
But there you go – ‘cause and effect’ …….. Piss off enough of your base, good, core, clients….don’t communicate with them …… and they’d better keep a few of the valet parking bays free for either the ‘Barbarians at the Gate’ or the troopers from the likes of KordaMentha.