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AUew I first discovered Rockford back in 2005 when we did a Penfolds tasting tour (tasting Grange and other icons at their place in Barossa). We saw a big poster inside the Penfolds room classifying Barossa premium reds. As expected the ultra premium tier at the top was headed by 4 wines - Grange, Hill of Grace, Wolf Blass Platinum and Rockford basket press. Having never heard of Rockford we headed there for tasting after finishing the tour of Penfolds. I think back then a bottle was $45 and today it is sold there for $75 for their current 2017 vintage. They told me the philosophy of keeping the prices low for members is to allow common folks like myself to try quality wine similar to other Barossa greats without ruining our wallets. Outside the vineyard they were selling for upto 3-4x of the sticker price.
Back then you could only buy them in person at their premises in Barossa. Later they introduced the membership that currently allows you to buy 3 bottles of Basket Press a year for a current price of $75. I believe it was a close membership however they must have opened the books again as I just rejoined now by calling them.
There are no minimums, you just need to buy something and to show support to be on their list. I purchased a 12 case of their excellent Eden Valley Riesling ($25 a bottle), so next year I will get the entitlement to 3 2018 Basket press for $75 or close to it adjusted for inflation.
The other iconic wine there worthy of mentioning is Black Shiraz sparkling.
Not great of describing Basket Press, I will open a bottle soon and see how it goes. Not everyones fave, a close friend of mine passed me his 2017 allocation as he moved on from BP just like RB did.
For my taste - I hold on to my socks when I drink it!