Vinomofo Wine Deals

concussed said:
nothing on the greenstone website currently matches this description/combination of vintage or $$$
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VM is making alot of mistakes recently, and the indicators seem to point very strongly to Greenstone. Produced by a Yarra Valley winery from Heathcote Greenstone Vineyard grapes, just after Greenstone stopped selling their grapes to third parties.
 
tielec said:
VM is making alot of mistakes recently, and the indicators seem to point very strongly to Greenstone. Produced by a Yarra Valley winery from Heathcote Greenstone Vineyard grapes, just after Greenstone stopped selling their grapes to third parties.
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Greenstone aren't a Halliday Dark Horse winery AFAIK
 
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I live in Geraldton WA, where it often hits 40+in the summer months ,I got so tired of taking wines back to the bottle shop that had been cooked that I only buy wine online between May and September these days. Its a shame vinomofo wont hold it for you until the cooler weather returns .
 
wine-muller said:
Mclaren Vale III Associates Legacy. Supposedly similar to their Giant Squid Inks, just a bit less time on oak.
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Hi, just curious as to whether anyone else has had the same with their III Associates Legacy?


The wine tasted fine, great in fact. I have just never seen so much sediment before - that left bottle had almost like a layer of paint...20161217_120431.jpg20161217_120500.jpg
 
The '14 Hazelgrove Switch I got from VM has a similar amount of sediment but not quite as much at these
 
I've seen that much sediment and more on the side of a bottle of well aged red, but from a '13 it's pretty serious going! I guess that probably means it was laid down thoroughly undisturbed between vintage and dispatch to end up so well encrusted. Quite possibly the one on the right was the same but you poured it out of that side and dislodged more into your glass! Anyway, what it tastes like is what counts - glad to hear it was a good one.
 
Cracked a Maverick Billich yesterday and it was a lovely wine. I'd say it's a bit better than their '13 twins gsm, with a very slight pepperiness. Having said that, I didn't like their '15 twins gsm which was very peppery and went down the sink.
 
rigoler said:
D'Sas Heathcote Shiraz
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Hi rigoler, that's a very terse post. Is it following up on AC's guess in post #11768? Have you tried it and do you have an opinion?

Consumed the last of our '08 Tar & Roses Heathcote shiraz the other day, an absolutely delicious wine that has just improved and improved over the years.
 
Although the below is a little bit of a background on a wine selling retailer that most of us would probably rank in the top two of out all time favourites, it really is just acknowledgment of a couple of pissheads's ideas of making wine fun. It really gets down to the simplicity of supply and demand. Life is about supply and demand, and I have always said that only two things sell, sex and fear. In passing, my recently departed mums house sold extremely well at auction last Saturday, and I can tell you that along the way, there was a bit of fear, but on the day, sex played a part. You know this isn't a literal meaning,luckily no one had to do anything outlandish to entice bidding but the concept of beautifying or enhancing something really sexes it up and it worked. Tthe lads at the Fo have grown their 'tribe' to a ridiculous level and it is enormously successful. Whilst not as successful as a parrot which always sucks seeds, these dudes have pulled off an incredible business with their 'vinimofo wine deals'. I have put myself on an embargo due to the quantities I have literally under my bed since November and like Wozza, won't be buying in 2017. However, what I have I like as if I didn't , it would have ended up in someones ninety nine dollar mixed case of discarded babies.

Knocked back a few wines last Saturday night with great friends and I should post a comment in the nice wines thread. Some were Fo purchases and friends loved them. Some were my classical faves. Funny thing, all of them were good. Not a dud.

So enjoy the read below, I am sure some may have seen it, but this sort of marketing really impresses me. What also impresses me is the nternet food/grocery/supermarket purchases that overseas folk make thru the likes of Amazon. How will woollies etc sex this up to compete?Loyalty cards will soon get more freebess I would assume as amazon makes its charge. By the way, is there a sort of ASX/business/economic forum of AFF? Cheers all. I may need an excuse to be indulging in a Fo vino whilst engrossing myself on AFF. education is what I will tell nadia.

Australian online wine retailer Vinomofo plans to capture sales beyond the delivery cutoff that hamstrings many e-retailers in the final days before Christmas with the launch of a pop-up shop in Port Melbourne this week.The pop-up will run from 22-24 December. Vinomofo co-founder Andre Eikmeier says it will not only give customers an opportunity to buy cases and single bottles of wine right up to Christmas, but will also offer free tastings in a wine-bar-like atmosphere.
It’s all part of the retailer’s strategy to engage with customers beyond the online space, which can also be seen in its decision to ‘insource’ Australian distribution.
Vinomofo has recently leased a 5,500 sqm Port Melbourne warehouse where, in addition to conducting logistical operations, the company intends to host regular customer events, including this week’s pop-up.
“We chose Port Melbourne, rather than something further away [for this reason],” Eikmeier told Internet Retailing. “We built a customer experience centre, so people can come in and taste and talk and have an experience with wine and with us. We always wanted that. Not to mention the ability to do click and collect,” he said.
Eikmeier expects all national distribution to occur at the Port Melbourne warehouse by February 2017. To make that happen, the online retailer has been working with a logistics consultancy to select everything from the location to the warehouse management system.
“It was the kind of thing where I thought let’s fast track our knowledge and get this right,” Eikmeier said.
Until recently, Vinomofo relied on a third-party logistics provider and a delivery provider to handle its distribution. But Eikmeier says the lack of visibility was frustrating, as well as the sense that no other company could provide the same level of customer service as his own team.
“The 3PL might be very good at what they do, but they will never be as good as it as you, because they’re never going to care as much as you,” Eikmeier said.
Eikmeier also said Vinomofo’s rapid growth made it the right time to bring logistics in-house.
“Whatever the capital investment was upfront, it will be made back reasonably quickly with the cost savings from operating at the scale we’re at. That was never a particular concern,” he said.
According to Eikmeier, Vinomofo will also employ its own group of drivers next year, who will initially make deliveries in Melbourne. This will further enable the retailer to promote its company culture and ethos at every customer touchpoint. “What we’ll be able to do with our own drivers is limitless,” Eikmeier said.
He went on to describe a scenario in which drivers would greet customers by name, ask how they liked their previous order, give them notes on the wine being delivered and even “offer to their bins in.”
“When you outsource logistics and delivery you just don’t have the same control over that,” he said.
Crucially, this will also give Vinomofo the flexibility to make deliveries after hours and on weekends, an option Eikmeier says is sorely lacking.
“People are less concerned with the speed as being able to choose where and when they have it delivered. I think the future of delivery is 2100 on a Tuesday night, 1100 on a Saturday.”
He concedes this might be easier said than done, as evidenced by the fact that few delivery providers currently operate during these times.
But Eikmeier said that’s why the model is being tested on a small-scale first in Melbourne. If the model is successful, Vinomofo may open warehouses in other cities around Australia.
“I don’t think it will be long before we’re opening up warehouses in other cities. This is what we’re so excited about,” he said.
Besides the advantages of in-house distribution, the Port Melbourne warehouse is also an opportunity for Vinomofo to experiment with bricks and mortar retailing.
“We’ve certainly entertained the concept of Vinomofo bricks and mortar stores in future. They’re not next year’s strategic objectives, but we can certainly see that in our future,” Eikmeier said.
If that were to occur, Eikmeier said he doesn’t like the idea of separate pricing for online and offline purchases. He doesn’t see this as a problem for the company known for its heavily discounted wines. ”
“It’s expensive running an online business. We have 130 staff, we’ve got a creative and marketing team of 15, we’ve got 80 people in the customer team, it’s a big operation. There are no cost savings to being online versus in store,” he said.
“I don’t think it’s going to create a significant amount of margin loss. Like I said, it’s easy for me to say without having a store. I may learn other things.”
Since launching in a garage in Adelaide in 2011, Vinomofo has reached almost 500,000 members in Australia and has an annual turnover of $50 million in revenue.
In April of this year, online wine retailer secured a $25 million investment from Blue Sky Venture Capital to fund its international expansion to six new markets, including New Zealand and Singapore, where it launched earlier this year, and the US, where it plans to launch in June 2017.
 

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