Virgin Australia "Milestone Announcement" June 1, 2023

Off course it has to be more.
The cost of spinning out a new logo would cost upto half a mil, Shirley no way pending IPO could throw that kinda dough around.

We wait we wait...
Agreed. Probably can only reveal the logo if it’s actually an embargo
 
I’m at the event. Velocity Frequent Flyer is rebranding with a new logo and new slogan, “Velocity Means Fast”.

They’re also celebrating that they now have 11.5 million Velocity members, which is 500,000 more than six months ago.

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Probably just a logo change again

Where do I collect my prize? 🤣

Also - does someone want to point out that velocity does not, in fact, mean fast?

Definitely not this :)

Thankfully.

Awkward...
 
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My goodness, "wonderful" and "new logo".....

It's not even good - it's just text in standard VA fonts with a lame clipart plane flying at the top. Not to mention the dumb slogan that doesn't even make sense.

Was this a year 12 marketing assignment? Even then it would barely get a C.
 
I do remember in one of the survey's talking about logo or the like and I know my reply was it's fine, it's not broken so leave it alone.

Velocity means fast...... Really what the hell does that even mean.
 
It does if you're going downhill ;)
This is probably close to (if not equal to) QF/QFF's "Big" announcement which ended up being the announcement / the 'fanfare' of the new toasters in the Hobart Lounge.
It's not even good - it's just text in standard VA fonts with a lame clipart plane flying at the top. Not to mention the dumb slogan that doesn't even make sense.

Was this a year 12 marketing assignment? Even then it would barely get a C.

OMG these comments have me in stitches
 
Velocity means fast.

One of the worst slogans I’ve seen. Velocity can also be slow, medium or fast. It doesn’t just mean fast.

Well it doesn't mean fast at all.

It's like saying size means big - or temperature means hot.

This is a prank, surely?
 
…and many peeps here reckon QF just does promo for promo sake!

Firmer Premier Bob Carr wrote the book. Slow news day, let’s announce a new train station that will never be built let alone used….
 

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