eastwest101
Established Member
- Joined
- Oct 26, 2010
- Posts
- 3,355
- Qantas
- Gold
- Virgin
- Gold
I agree too. QF came out first on this.
Agree - but if only that was true for Qantas in its relationship with passengers and FF members! Unfortunately for Qantas this would be the first and just about only case I can think of where they would have been 'transparent', which makes me think they didn't do so for our benefit.
I think it was all about keeping Qantas shareholders informed of what was going on with the Frequent Flyer business unit, they couldn't tell their shareholders all the commercial details of their discussions with Woolworths obviously but I read the previously commented release from Qantas as basically "we are still in discussions with Woolworths about the future of QFF points earn in Woolworths supermarkets, watch this space" which was probably true and about all that they could disclose at the time. But my recollection could be wrong - I had "tuned out" of the QFF and Woolworths ecosystem already by that point after eliminating Dick Smith and the "enhancements" resulting from Woolworth Everyday reward credit cards going from HSBC to Macquarie.
The joint press release on the 15th Dec 2015 where they announced in the $10 WOW dollars = 870 QFF points I think would have satisfied the market disclosure obligations that apply to the publically ASX listed Qantas and Woolworths. So in a way I agree with you MEL_Traveler - the situation before the first announcement of Woolworthless $$ or before the $10WOW=870 QFF points wasn't really primarily concerned about keeping Woolworths customers or QFF members informed but possibly more share market information which could then be 'spun' by their respective PR teams.
Having good PR teams says nothing about the underlying business, except how willing management are to spend money on PR. I expect that HIH, Onetel, Enron, Bear Sterns, Northern Rock, Lehman Bros and RBS all had excellent PR departments in their day.
Last edited: