Woolworths reviewing partnership with Qantas Frequent Flyer.

[JohnK]

this makes me think that this offer has mainly gone to those who have reduced their wow spend.

Possibly one of the many criteria that was used. These offers are mainly random.

We have hardly used mums, dads and my brother's cards since beginning of December. Use mine early and then used the wifes card for a few weeks. My card was the one to receive the offer.

 

[Capricornus]

I doubt it as have seriously reduced mine and have had no offers.

They may be having two statistical groups, like a control group - well, just my theory. To test if those who stopped shopping in December reengage without a campaign.

i stopped scanning my card on 31dec. Got an email to choose between 870 QFF pts and $10 monopoly for $60 spend. No brainer, really. Although, would have liked a higher spend/more points offer but it seems past weekly spend wasn't factored into the design of this campaign.

why oh why they choose this 870 number! given that the offers come in multiples of 870, it's just odd! Would be much simpler to keep 800 or the old 750. KISS - Keep it simple, stupid. Oh Ingrid, bless!

 

[exceladdict]

They may be having two statistical groups, like a control group - well, just my theory. To test if those who stopped shopping in December reengage without a campaign.

Woolworths would almost certainly be doing a/b testing (or with the data they hold, they certainly should be, if not a through z testing).

 

[Cool Cat Phil]

They may be having two statistical groups, like a control group - well, just my theory. To test if those who stopped shopping in December reengage without a campaign.

i stopped scanning my card on 31dec. Got an email to choose between 870 QFF pts and $10 monopoly for $60 spend. No brainer, really. Although, would have liked a higher spend/more points offer but it seems past weekly spend wasn't factored into the design of this campaign.

why oh why they choose this 870 number! given that the offers come in multiples of 870, it's just odd! Would be much simpler to keep 800 or the old 750. KISS - Keep it simple, stupid. Oh Ingrid, bless!

I really think Woolies lost the plot and failed to maintain good solid data intelligence and collection 12 months ago as they were preparing to wind up EDR.
It appears they are looking at commencing some Data intelligence again, although they really do need to engage and entice back all the customers they lost since Woolworths Pesos Were announced.
Will be interesting to see in the coming months if Woolies leverage the most out of their " new" loyalty program and target not just current but lost customers as well.

 

[Natalie_B]

We haven't used our cards since December. MrNatalie received an offer, I didnt.

 

[rainbowgirl]

Thank you to all members for sharing the details of your Woolworths rewards targeted offers. In the future, would you please post the details of your offers in the Targeted Woolworths Rewards offers thread.

http://www.australianfrequentflyer....eted-woolworths-rewards-offers-how-71658.html

Feel free to put any updates and your thoughts on the program updates in the current thread.

 

[lovetravellingoz]

why oh why they choose this 870 number! given that the offers come in multiples of 870, it's just odd! Would be much simpler to keep 800 or the old 750. KISS - Keep it simple, stupid. Oh Ingrid, bless!

Why the 870 ratio does seem to have been the most common ratio it is not the only ratio. As I mentioned earlier in this thread my offer was higher and my ratio was 2070. I see another recent poster that had about 605.

 

[JohnK]

Why the 870 ratio does seem to have been the most common ratio it is not the only ratio. As I mentioned earlier in this thread my offer was higher and my ratio was 2070. I see another recent poster that had about 605.

Woolworths mentioned the ratio would be $10 Woolworths dollars = 870 QFF points.

It is one thing to offer different customers a different reward hurdle but another to offer different conversion ratios. Why give you 2,070 QFF points and everyone else 870 QFF points? Makes no sense at all. Thinking these anomalies on conversion to QFF points are a bug.

It is a recipe for disaster but that wouldn't surprise me in light of recent developments.

 

[lovetravellingoz]

Woolworths mentioned the ratio would be $10 Woolworths dollars = 870 QFF points.

It is one thing to offer different customers a different reward hurdle but another to offer different conversion ratios. Why give you 2,070 QFF points and everyone else 870 QFF points? Makes no sense at all. Thinking these anomalies on conversion to QFF points are a bug.

It is a recipe for disaster but that wouldn't surprise me in light of recent developments.

1/ Yes it may have been a bug. (If so it is yet another in a long line of glitches that I have benefitted from )
2/ Not everyone else was offered at 870. One post I have seen was at a lower rate.
3/ But as it was a promo they can offer any amount of points they like. ie You had to chose in the email and not simply convert the $$ later after they were added to your $$ rewards coughulative total.
4/ Some including myself have speculated that it was not just a promo, but also market testing.
5/ In the old scheme different point rates were offered all the time. (ie as in spend x to get y points)

 

[ABC1]

Anyway completed my $175 of shopping this week for 2610 points. Dockets said congratulations you've qualified for your bonus points. or something like that. Spent $229 this morning.. and again not one orange dollar.

 

[Happy Trails]

It's just as well I shop there for convenience and not the rewards.
Nearly $800 spent in the past week for a grand total of WD1.50 earned.

 

[drross]

Anyway completed my $175 of shopping this week for 2610 points. Dockets said congratulations you've qualified for your bonus points. or something like that. Spent $229 this morning.. and again not one orange dollar.

I like to clarify my like post - i liked the QFF points not the woolies dollars

 

[JohnK]

1/ Yes it may have been a bug. (If so it is yet another in a long line of glitches that I have benefitted from )
2/ Not everyone else was offered at 870. One post I have seen was at a lower rate.

I still think these anomalies are bugs.

Woolworths cannot possible sustain handing out ~3105 QFF points in return for $15 Woolworths dollars. Those points would have cost them ~$21.73 to purchase from Qantas. If they are market testing I am not sure what they are market testing. That you jump at the opportunity to take ~3105 QFF points instead of $15 discount?

Personally I think it is marginal to purchase QFF points at 1.15c/QFF point as I don't value business class awards as highly as other people value them.

 

[RAM]

some info on offers currently "out there" this week

"Weekly Saver" - to showcase a range of relevant personalised product offers, customised to show products the customer has purchased in the past
emails Wednesday | starts Wednesday | Vaild 7 days | instore and online

"Re-engagement" - to encourage additional spend for valuable customers who have been spending less than usual in last few weeks. Based on purchase behaviour, instant money off reward
emails Monday, reminds Thurs | starts Monday | vaild 4 weeks | instore only ($x in single shop)

"Share of Wallet" - targeting the most valuable members with the greatest potential to grow their share of wallet and value at Woolworths. Value includes spend, time since last visit and frequency of shop. Customers receive different spend stretches and rewards based on spending habits. Offer runs 2 weeks (each week spend separate)
emails sunday | starts monday | 2x1 week | instore only (total spend across week. Not all in one shop)

"Non Marketable" - same as "share of wallet", not emailed - instore Receipt messaging

"You Choose" - pick W$ or QF Points
sends monday | starts monday | 2x1 week | instore only

Curious.

Been away since 26 Dec but have been checking offers on all family accounts since then.

Actually I should say LACK of offers since then. Main account had huge spend from Oct to Dec - over $10,000 (FC gcs etc). Others were baited accordingly.

Yet still not one offer.

Main account did spend around $1,000/m on normal shopping - total Pesos earnt since start = > $2.

Outsourced customer service for EDR/Pesos sees that company say what you want to hear on the phone and 9/10 NOT follow through.

Now I'm back the WoW company secretary will be hearing from me....

 

[Himeno]

I still think these anomalies are bugs.

Woolworths cannot possible sustain handing out ~3105 QFF points in return for $15 Woolworths dollars. Those points would have cost them ~$21.73 to purchase from Qantas. If they are market testing I am not sure what they are market testing. That you jump at the opportunity to take ~3105 QFF points instead of $15 discount?

Personally I think it is marginal to purchase QFF points at 1.15c/QFF point as I don't value business class awards as highly as other people value them.

While WoW might be valuing QF points at 1.15c each as far as giving them to customers goes, why do you assume that's what they are paying QF for them?

 

[lovetravellingoz]

I still think these anomalies are bugs.

Woolworths cannot possible sustain handing out ~3105 QFF points in return for $15 Woolworths dollars. Those points would have cost them ~$21.73 to purchase from Qantas. If they are market testing I am not sure what they are market testing. That you jump at the opportunity to take ~3105 QFF points instead of $15 discount?

.

I do not follow your logic at all. No one 'sale" is going to make or break WOW.

Companies like WOW run promos of various types regularly that lose money if you only examine the one transaction.

ie

"Loss leaders" to attract you.

$1 airfare on Tiger

WOW for example may well believe that tossing our the occasional over generous promo keeps a sizeable number of customers coming back.

 

[Himeno]

I do not follow your logic at all. No one 'sale" is going to make or break WOW.

Companies like WOW run promos of various types regularly that lose money if you only examine the one transaction.

ie

"Loss leaders" to attract you.

$1 airfare on Tiger

WOW for example may well believe that tossing our the occasional over generous promo keeps a sizeable number of customers coming back.

Or putting something on special below cost price, because the other items people tend to then buy with that discounted item will bring more sales that more then make up for any loss.

 

[JohnK]

While WoW might be valuing QF points at 1.15c each as far as giving them to customers goes, why do you assume that's what they are paying QF for them?

I think Woolworths is paying 0.7c for each point possibly a little higher. They then sell them to their customers at 1.15c/point.

It makes no sense to offer one individual points at 0.4c/point at a loss. Although some people might be special or lucky. Or both.

 

[exceladdict]

Fhn. Complimmffveeentary cvx hg

 

[prozac]

Fhn. Complimmffveeentary cvx hg

I am sure you are correct, but I would want to check first.