coughmon guys, some people here seem to just hate whatever Qantas does... I agree that everything in this list is old news but that doesn't mean that everything is bad: Just as one example, the quick check in at the poles is awesome in my eyes and QF leads the way even on a global scale with those RFID bag tags and frequent flyer membership cards. I's hard to believe that one can find anything bad about it, really...
I agree with your comments about NGCI and I do like them.
That said, this exercise is a
waste of money. If you were running a company and you told them to design a site saying what is good about your company, and they produced this, you would be silly not to write them a one-way pink slip out the office door before you have them prosecuted for white collar crime.
Marketing is incredibly expensive and the implications even more so. This is worse than the #QantasLuxury fiasco and you're telling me that this is hating Qantas for the sake of hating Qantas? I'm surprised the news outlets haven't taken a field day on this, let alone why Virgin Australia hasn't picked up an easy free kick by creating a quick response page simply stating that there are 91 reasons
not to fly QF, amongst one of them, they can't ****** count!
Qantas, stop pi**ing on my shoe and telling me it's raining.
There is a reason 91 was chosen...
How old is QF...
Right. So if 91 was chosen then at least give us 91, preferably
changes as stated on the page itself (not in the HTML title!).
Not 79 or 80 or... 2!
Qantas essentially suffers from at least three fundamental promotional faults: one, they have a waaaaaaay too passive marketing presence; two, they are milking whatever accolades or achievements they've had for far too long and far too much; three, what they say and what they do has severe disparities, and/or it takes a kicking-and-screaming approach or an ice age to pass before anything happens. Whilst Qantas still has some great benefits which make them decent in and of itself to fly, their marketing is absolutely horrible. If the colour of Qantas was red for a reason, it's because their marketing couldn't be more embarrassing. And just like humans, the only difference between an embarrassed face and a bloody one is only the fragile skin.