+1... Having to ask makes it less enjoyable. But sometimes if you want or need the particular benefit you have no other option than to ask / politely remind.
+1 here as well. For my stay last week, I wouldn't have asked for the upgrade had I ended up in a standard room, nor for the bottle of red. My stay was from 7pm until 8am the next morning, so hardly had any time to enjoy those benefits anyway (well, took the bottle of red home for later). But I asked for the lounge as I wanted to have breakfast the next morning.