Status matches are once off benefits, with the expectation that from the many given, some will retain status after it expires. If it was offered each year there would not be the pressure to maintain that some feel
I get that. But VA don't advertise or promote it as a 'status match'. They offer 'complimentary partner membership' as a benefit of Gold and Platinum, with no mention of its once-off nature until you get deep into the fine print. They make it look more like the permanent deals you get with some credit cards, rather than a once-off status match.
I'd also prefer a once-off benefit than no benefit, but they at least need to be honest about it.