When a user logs in to the current version of the app, ads are no longer displayed. It has always been this way. As ad revenue is a part of how the website remains operational, doing so would have a financial impact on the website. An exchange for not seeing ads when logged into the app is a yearly fee (or monthly Silver if you want to try it out), which depending on the tier also removes ads from the desktop browsing experience or provides extra services.
Ultimately, value is subjective. Considering your status in two airline programs and two hotel programs, from what you have listed in your profile, access to discounted Qantas Club may not be as valuable to you as other members, but there are other discounts available in the Gold subscription package. A step down from that is the Silver subscription, which might make more sense to you, if you wanted to help support the site and use the app.