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This was posted on FlyerTalk a few days ago: https://www.oneworld.com/news-inform..._col_count%3D5
Yep, this policy certainly is making it "smooth and as easy as possible for customers".
What a load of cough. Typical corporate speak that completely ignores what's really at play
"oneworld CEO Rob Gurney noted: “Many millions of those passengers fly on multi-sector journeys requiring transfers between two or more oneworld member airlines – and this is really what oneworld, or indeed any global alliance, is all about: connecting airline networks together to make it as smooth and as easy as possible for customers to reach many, many more places than any one airline can on its own.”
Yep, this policy certainly is making it "smooth and as easy as possible for customers".