Overall, from a naive level I'd like to say this is very good, forthcoming news; on a more pragmatic note, I'll believe it when (a) it is announced, and (b) the detail is revealed.
The airlines remain silent on the deal but sources in the US have confirmed the much-heralded union of two of the airline industry's most high-profile brands.
Qantas a high-profile brand? Maybe in Australia, and moreover maybe for all the wrong reasons.
Guess journalism is a bit more naive and throw-about in the West.
The alliance will give Qantas' loss-making international business a big boost.
This will
really depend on the deal done with EK. A partnership alone does not make a better business. A good journalist should've probably put something like, "
The alliance is predicted to give Qantas' loss-making international business a boost."
Emirates announced recently it was going to increase flights from Perth from two to three a day next year and use the giant 500-seat A380.
QF are not going to have many W options with this EK partnership, unless they sell connecting flights on EK Y. (Not sure how VA handle their W product with EY, and how people accept this or otherwise).
With Qantas code-sharing on Emirates flights to Europe, it is understood Qantas will boost flights to the US with Emirates sharing on those flights [emphasis added].
I find this rather interesting. All I can see how this is good for EK is that they can target their demographic in South West Pacific who want to travel to the USA, viz. rather than take the "long way" via DXB (not sure if it really is shorter, especially to JFK).
It would be nice if this gives an incentive for QF to put services back to SFO and YVR, but of course everyone knows that this is ridiculously optimistic.
It'll be interesting to see if QF's DFW strategy can work in with EK.
Passengers will be able to "earn and burn" frequent flyer points on both airlines.
I see some people here looking very much forward to jumping on their high balances on EK F.
Emirates is not expected to take any equity in Qantas but the Dubai-based airline may join the oneworld alliance, which also includes British Airways, Cathay Pacific and American Airlines [emphasis added].
I'm not sure which will happen first - Greece returns into the black from its debt without exiting the Eurozone or defaulting on bad debts, or EK joins
oneworld.
It sounds great in principle. I'm not sure how the other heavyweights in
oneworld would look at welcoming EK (on the other hand, there was always a rumour that CX may leave
oneworld and defect to *A, if anything probably to spite and get away from the heathen QF), but the network coverage would be magnificent, and it would be the first new partner to
oneworld in a long time which actually sports a premium product and extensive network.
Even if EK were interested in entering
oneworld, I'd expect that it (and
oneworld in general) would have an
absolute nightmare with every competition / anti-trust commission / regulator around the world in securing codesharing and product sharing.