Re: Melbourne the latest City to get shafted by Qantas
International loads are up...
The number of travellers internationally by air into and out of Oz has expanded dramatically in the past decade, so it would be surprising if that was not true for most airlines. There have been brand names that have disappeared into and out of Oz: Lauda Air was one; Australian Airlines (see above) was another.
But this extract from the BITRE's 2015 annual international air passengers report sums it up as to how QFi has essentially been a failure. Losing a net 5.3 percentage points on overall market share in a decade shows how the QF group has underperformed the market. If it wasn't for larger companies, government departments and authorities who seem to have some bias towards using QF, QF's market share would be even smaller.
What would QF's market share of all privately funded - by that I mean out of the traveller's own pocket - be? Surely it would be lower than the claimed percentage market share below.
VA is also a failure internationally, but that is off a much smaller base.
Extract from BITRE 'annual aviation activity (international) for 2015':
Compared to 2005, Qantas Airways’ share has decreased by 12.1 percentage points,
Emirates’ share has increased by 3.6 percentage points, Jetstar’s share has increased
by 9.0 percentage points (commenced international operations in December 2005),
Singapore Airlines’ share has decreased by 2.0 percentage points and Virgin Australia’s
share has increased by 5.3 percentage points. The decrease in share for the Qantas
group (Qantas Airways, Jetstar and Jetstar Asia in 2015 compared to Qantas, Australian
Airlines and Jetstar in 2005) was 5.3 percentage points.