Hi there all, a few things:
First up, my "passionate defence" of Qantas is not really that - it is me simply harping on about my personal belief that pax expect too much. This expectation is in general terms - ie what a flight should cost and what services should be provided - it is not specifically defending Qantas for not providing a dinner when they advertised they would. It is clear from the OP's experience and the links that have subsequently been provided that Qantas makes claims that it will provide a "substantial" dinner on many flights - and now seeing that advertising (I actually never look at such stuff) I agree with the OP that a couple of titbits is clearly not delivering. Same as priority luggage, etc etc. I agree that false advertising is wrong.
A second personal crusade or dislike I have is that airlines seem to be perceived differently from most other businesses. They are big, costly things, and a "billion dollar profit" to a huge company is not actually that much. They have equally big costs and debts (QF still owe about $4 billion?) A change in fortune can make them lose money very fast. And those changes are almost always things out of their control (terrorism, fuel prices, etc etc) I do not begrudge an airline from making a profit - on the contrary I am very fearful of those that do not.
The OP's post was of a very specific thing - his outrage at the pitiful meal he got. (I hope in this post I have cleared up the doubt that I agree with that) But the thread has moved into a wide debate on airline profit and other things. I never intended to "hijack" the thread, but I see my arguments may have led it wider than the original topic. As I have said before, this could all get split off to a new thread, but those involved in this micro-debate are already here - so whatever the mods think, all good!
Now, to continue adding some fuel to the fire (just stating things I know or have read - they can be argued for or against), I include some more things:
MEL-traveller questioned why I thought the airline industry is a “hard market”, stating that globally airlines just made 33 billion dollars in the last year. Well, getting back to the profit-per-pax (or ticket) thing, those airlines flew 5 billion people to make that profit – so they managed just over $6 profit per ticket sold. That is a very slim margin!!!! And these are probably the most profitable times in aviation history!
As for those claiming ticket prices are rising, I think I disagree. I know in each individual experience you can get needs for travel that are expensive, so to try to get some actual real perspective, I have looked at the (little) real info that is available. I wish to draw attention to Qantas Domestic, which is what we are all talking about here.
Unfortunately the info I have on Qantas does not break every single thing down between their different business units. But as a Group (ie including domestic, international, and Jetstar), over the past four years they have increased about 10% in pax carried. 2015 = 49.2M, 2016 = 52.7M, 2017 = 53.7M, and 2018 = 55.3M. As I say, I do not have the breakdown specifically for Domestic, but I would be confident that the trend there is similar overall (ie 10% increase over those 4 years)
Now the actual revenue from Domestic tickets is available, and it has been effectively static for the past 4 years! (2015=5.8B, 2016=5.7B, 2017=5.6B, 2018=5.9B) But their margin for Domestic has improved each year (2015=8.2%, 2016=10.1%, 2017=11.5%, 2018=12.9%)
So what do these real, cold hard numbers show?
Firstly, average ticket prices have NOT gone up.
Secondly, Qantas has managed to increase the margin, NOT by increasing revenue (the fares), but rather by cost-savings.
And yes, it is obvious these cost savings could mean they are scrimping and reducing services and meals etc etc.
Anyway……