However, it is deceptive.
It's a remarkable feat that VM achieved, convincing people to buy unknown products based only on a very subjective blurb. However, for VM to succeed they need to be cultivating a sense of trust with the consumer. I don't think they have been doing that lately. Does anyone think they actually curate their wines, or do they just sell everything that comes their way?
Other retailers have caught onto the 'secret wine with a bombastic explanation' schtick; the only difference VM can offer is an established customer base that trusts them to accurately represent a wine.
Of course, YMMV. I hope you still enjoy the wine prozac.