Woolworths backflips - QF points are coming back

[Himeno]

My store hasn't been putting up all of the the orange stickers.

They haven't been. I saw the bundles that were printed today to go up tomorrow morning. ~90 orange tickets and 2 yellow and orange tickets.
The SSO has only been putting up the tickets of items shown in the catalog and binning the rest as she doesn't like the program change and thinks the changes are stupid. The SSA tries to get to the tickets in the morning first and does put them up...

 

[AustraliaPoochie]

And no, I don't work for Coles "Services" team (store cleaning/trolley operations).
Or for FB.
I clean other types of stores, not supermarkets.
As with the old AN (Ansett FF system), just that I have a soft spot for the Coles FB system.
Anyways, WW has lost me for good. Good riddance WWR, no matter how sweet that new earning plan might be, from the middle of this year.

 

[prozac]

And no, I don't work for Coles "Services" team (store cleaning/trolley operations).
Or for FB.
I clean other types of stores, not supermarkets.
...

Not that I recall asking...what brought that on?

 

[Himeno]

A large part of the problem with Woolworths is that staff in the support/head office haven't worked in stores and don't listen to those who do. Many store staff think that those in head office should be made to spend 1 day a month working in a store as a shop assistant (as in, have the head of supermarkets spend a day filling stock, servicing in the deli or running a register, not running the store). BWS apparently does this.

I was thinking that if they did this and Ingrid Maes (the one who designed WWR) was on a checkout, what he reaction would be when she asks for the rewards card and the customer lets her have it. Would like to see her deal with the complaints about this silly program herself, directly.

 

[Aussie_flyer]

Not that I recall asking...what brought that on?

More random comments that just seem to appear all over the place

 

[Pleb Status]

Typical example of the poor value of the new WWR program.

This promotion week, 600ml bottles of Coca Cola products are on special at WW for 2 for $6.00 (or $3.00 each).

Next promotion week (starting tomorrow), 600ml bottles of Coca Cola products are at the normal price of $3.60 each with a $0.50 WWR orange label (or $3.10 each).

Better off to take the special this week than the WWR dollars next week....

 

[11sjw]

Thought I'd try out the new system to see how I did. Absolutely zero WWD's earned since the start of the year on regular groceries. I see so few labels that it just isn't worth it.

 

[trippin_the_rift]

Typical example of the poor value of the new WWR program.

This promotion week, 600ml bottles of Coca Cola products are on special at WW for 2 for $6.00 (or $3.00 each).

Next promotion week (starting tomorrow), 600ml bottles of Coca Cola products are at the normal price of $3.60 each with a $0.50 WWR orange label (or $3.10 each).

Better off to take the special this week than the WWR dollars next week....

There's data analytics in play with 'loyalty' (I don't consider WWR a loyalty program - it's more of a discount program) whereby prices and promotions have multiple stakeholders involved. One may be driven by partner marketing, and the other by internal teams, or even by the mystery machine that crunches sales data 24/7 to decipher which products to discount and when.

For example in the above scenario, this week Coke might be paying woolworths a flat amount to move more than xx units above $3/bottle. Next week might be a promotion that's been in the pipeline for months to attract a certain demographic to purchase 600ml coke, knowing that 92% of all buyers of this product will also buy the 200G chocolate bar which has no discount at all this week.

It's not always black and white

 

[lovetravellingoz]

There's data analytics in play with 'loyalty' (I don't consider WWR a loyalty program - it's more of a discount program) whereby prices and promotions have multiple stakeholders involved. One may be driven by partner marketing, and the other by internal teams, or even by the mystery machine that crunches sales data 24/7 to decipher which products to discount and when.

For example in the above scenario, this week Coke might be paying woolworths a flat amount to move more than xx units above $3/bottle. Next week might be a promotion that's been in the pipeline for months to attract a certain demographic to purchase 600ml coke, knowing that 92% of all buyers of this product will also buy the 200G chocolate bar which has no discount at all this week.

It's not always black and white

Yes ..I agree WWR is NOT a Loyalty Program. There is nothing about it to reward "loyal" customers to gain benefits as they shop apart from the fuel voucher (and even that is more to get you to use their fuel outlets). With the Everday Rewards there was. You gained benefit every day you shopped as long as you spent over $30. Yes it had its product promos (virtually ignored by me as they were in the main poor value.

WWR has so far mainly just been poor value product promos try to induce people to buy overpriced items.
Under ER I averaged over 4QFF points per $ spent by just buying what I needed. Yes some weeks spending a bit more to reach spending targets, but that just meant I spent less the next week.

Until the last fortnights "QFF spend promos" Under WR I have earnt virtualy nil as in the main the the WWR promos for items that I diid not need or want, and items that I can buy the equivalnent of cheaper if I did.

WOW management have lsot the plot since the former CEO left and are no longer in tune with the customer. Masters is but one sign of this.

 

[exceladdict]

Yes ..I agree WWR is NOT a Loyalty Program.

IMHO its a data collection program with the goal of enticing you to scan your card so they can collect more data.

 

[coco50]

You'd have to share it with mrsdrron!

I would always have a guest pass available for her!

 

[coco50]

A large part of the problem with Woolworths is that staff in the support/head office haven't worked in stores and don't listen to those who do. Many store staff think that those in head office should be made to spend 1 day a month working in a store as a shop assistant (as in, have the head of supermarkets spend a day filling stock, servicing in the deli or running a register, not running the store). BWS apparently does this.

I was thinking that if they did this and Ingrid Maes (the one who designed WWR) was on a checkout, what he reaction would be when she asks for the rewards card and the customer lets her have it. Would like to see her deal with the complaints about this silly program herself, directly.

There is a huge difference between the frontline troops and the REMFs. It is the same with all roles world wide. In Education the REMFs always knew better than the guys at the chalkface and claimed they had the research and stats to back up their useless ideas.

 

[Andona]

On Monday I had my first Bonus points hit my FF account, ( 3,045 points for $200 shop), that was for the week before last, hopefully last week's bonus point will arrive next Monday. My normal shop at Woolies is around $140 to $160, I didn't bother swiping may card much after New years ( but did a couple of times) and went to Coles one week instead. It wasn't hard to bump up to $200, as I was entertaining a crowd one week and just stocked up on non-perishables the other. The orange ticket haul is pathetic however, I won't count on that for anything but if Woolies send any more bonus offers I'll take advantage of them.

 

[lovetravellingoz]

IMHO its a data collection program with the goal of enticing you to scan your card so they can collect more data.

On this aspect it is IMO a major fail as I simply do not bother scanning the WR card most shops as there is nothing in it for me.

I am sure many would e the same and so there will be huge holes in their data now.

 

[Himeno]

On this aspect it is IMO a major fail as I simply do not bother scanning the WR card most shops as there is nothing in it for me.

I am sure many would e the same and so there will be huge holes in their data now.

Even knowing that checkout staff can get rewards for having high scan ratios, I refuse to scan my card if the transaction is not $5.00+ (even $4.99 will not get the card scanned). I only scan the card above $5 in order to get the staff discount.

 

[medhead]

On this aspect it is IMO a major fail as I simply do not bother scanning the WR card most shops as there is nothing in it for me.

I am sure many would e the same and so there will be huge holes in their data now.

Even knowing that checkout staff can get rewards for having high scan ratios, I refuse to scan my card if the transaction is not $5.00+ (even $4.99 will not get the card scanned). I only scan the card above $5 in order to get the staff discount.

But here's the rub: if shops aren't putting out the orange stickers, you have no way to know if there is something in it or not.

 

[exceladdict]

On this aspect it is IMO a major fail as I simply do not bother scanning the WR card most shops as there is nothing in it for me.

I am sure many would e the same and so there will be huge holes in their data now.

Do you use a credit card? If so, that's tracked too.

 

[rainbowgirl]

But here's the rub: if shops aren't putting out the orange stickers, you have no way to know if there is something in it or not.

That's one of the reason I have been scanning my card. I'm never quite sure whether the tickets are correct at my store. I've known the store to have specials on products (non catalogue items) but with no special ticket on the shelf. It's made shopping for my targeted offers difficult when something scans at a lower price and I've had to add things to the transaction at the last minute. I've only been scanning my card however. I haven't used the other family member cards as I am attempting to figure out which accounts will be targeted for offers.

 

[lovetravellingoz]

Do you use a credit card? If so, that's tracked too.

Plural plus gift cards........................

 

[Robert Qld]

It was totally weird going into Woolies yesterday and spending $70 and NOT swiping my EDR. (Not that I know where I put it either!)

I have changed 90% of my shopping to my two local Coles and an Audi (both of which are in walking distance), but there are just a few things that I find Woolies has that Coles never does (mainly Turkey - which tends to be my primary meat staple) and a couple of other random assortments.

Well I guess I got a 4c/L fuel voucher now :/ (though I do notice my local WW Petrol is often a cent a litre cheaper then the Coles one just up the road).